Ariana is an affiliate marketing professional with over eight years of experience driving growth through performance partnerships in the e-commerce and digital marketing space. Ariana currently leads the affiliate channel at ASOS, where she focuses on scaling the Global programme, diversifying partnerships, and aligning affiliate strategy with broader commercial and brand objectives. Ariana’s background spans agency and network roles, including Performics – Publicis Groupe and Tradedoubler, giving her a well-rounded understanding of acquisition, partner management, and full-funnel performance. Ariana brings a strategic yet hands-on approach to affiliate marketing, combining data-driven decision-making with strong relationship building. Ariana is passionate about evolving the affiliate channel, educating stakeholders on its value, and building sustainable, high-impact partnerships that drive long-term growth.