Bijal has over nine years of experience in affiliate and partnership marketing, alongside a long-standing personal interest in the channel, having actively used affiliate platforms as a consumer for over 16 years. This dual perspective has shaped how she approaches partnerships, balancing commercial performance with genuine customer experience. Bijal currently leads Affiliates and Partnerships at Tesco, managing activity across Tesco Stores, Tesco Whoosh, Tesco Marketplace, and F&F, where Bijal is responsible for driving performance through strategic partner management, commercial optimisation, and scaling sustainable growth across the channel. Bijal is particularly passionate about the continued evolution of the affiliate space and the role strong partnerships play in long-term success.