With 8+ years industry experience working for some of the world’s biggest brands including Disney, AWIN (EE Account Manager), and Nike, Kate has a demonstrated history of driving efficiencies across a range of performance channels from both a commercial and content perspective. In her current role of Global Performance Marketing Manager at Diageo, the world’s leading premium drinks business with a portfolio of 200+ brands including Johnnie Walker, Smirnoff, Tanqueray, and Guinness, Kate is sits in the Global Centre of Digital Excellence team and is responsible for driving forward the global holistic search agenda.