I have been in the industry over 9 years working across B2B and B2C being both at agency and brand side. My experience spans across number of verticals including food, retail, entertainment and finance. I’ve been leading Performance Marketing (managing PPC, Paid Social, Display and Affiliates) at RS Components – a leading global distributor of electronic components and KFC UKI. I have experience with both branding and DR campaigns, app advertising, audience strategy, bidding and creative automation. I’ve been also successfully leading agile test & learn programme for Paid Media at KFC winning two golden awards at the Digital Impact Awards in 2021. Recently, I’ve just joined Shopper Media Group – Threefold where I work for Boots Media Groups to support them in building a full-service advertising (an in-house agency) for Boots supplier brands.