Rachel Said is a highly accomplished leader in the affiliate marketing space, currently serving as the Head of Affiliate and Partner Marketing at the award-winning agency Genie Goals. With over 12 years of industry experience, she has earned a reputation as a dedicated and integrity-driven expert, recognised as one of the industry’s “Top Voices.” Throughout her career, Rachel has been a vocal advocate for the transformative potential of affiliate channels, specialising in helping ambitious eCommerce brands unlock growth through diverse, strategic partnerships and honest, impactful advice. Before her current leadership role, Rachel developed a deep expertise through a series of high-level positions at some of the industry’s most prominent organisations. Her background includes serving as a Global Account Director at Awin Global, the UK’s largest affiliate network, as well as supporting digital strategy brand side at top online retailers THE OUTNET and Ted Baker. Rachel is frequently featured as a thought leader and speaker at industry events; she further contributes to the channel’s evolution as an active member of The APMA and by working with in-house teams to seamlessly integrate affiliate marketing into wider digital growth plans.