Rachel has worked in the industry for over nine years, during that time gaining experience being client, network and now agency side. She currently heads up the affiliate team at the multi-channel retail specialist agency, Genie Goals. She leads on growing the channel within the agency and delivering programmes that exceed their clients’ goals, with a strong focus on global expansion, proactive publisher recruitment and leveraging the diversity the channel has to offer. Rachel continuously works to champion affiliates and make it a key part of all clients digital mix.