Seb is PHDs’ Head of Biddable. He has been in the industry for over 10 years and has worked across WPP, Publicis, and Omnicom. He has experience with both branding and DR campaigns, audience strategies, cross channel functional team and has been in both global and local roles. At PHD, he leads the biddable department comprised of Search/Social/Ecommerce teams. He leads their partner relationships to ensure teams are trained up, value is driven and that they are on top of all the latest industry updates. Seb also sits on the Search and Social councils at Omnicom where he influences product roadmaps and gets access to Alpha tests for clients.