Spotlight on Award Winners
Discover winning companies and campaigns, with more articles being released in the upcoming weeks. Gain insights from the judges and understand the significance of their achievements.
CHANNEL & CAMPAIGN AWARDS
Best B2B Campaign
FinanceAds International is the leading performance-based marketing agency and affiliate network in the financial sector. Our team of experts specializes in promoting financial service companies online through effective and results-driven affiliate marketing campaigns. As the award-winning network for banks, insurance and Fintech companies, we have established ourselves as the go-to experts in this field.
Winner:
Itineris & Bristows: Turning Creativity into Business Value and Growth
Highly Commended:
NIQ: Achieving More With Less
Highly Commended:
Performics @ Starcom & abrdn: Boosting Global Brand Awareness with Search
Best Brand Engagement Campaign
Cardlytics is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships.
In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in Palo Alto, Los Angeles, New York, and London. Learn more at www.cardlytics.com.
Winner:
Kitlocker & Easyfundraising: Supporting Communities and Winning Customers
Highly Commended:
Medialab & Alzheimer’s Society: ‘It’s not called getting old. It’s called getting ill.’ Dementia Action Week 2022
Highly Commended:
Outbrain, Brand Studio & Elvie: Engaging by Design
Best Content Commerce Campaign
Winner:
LTK & Warehouse (May – December 2022 Partnership)
Highly Commended:
Ralph Lauren & Silverbean: Creating Awareness for Ralph Lauren’s Polo ID collection through luxury content
Best Influencer Marketing Campaign
Winner:
Pepper Studio & The FT Edit: Influencing Installs
Highly Commended:
FKC London Ltd & Wash & Go: World Cup Fan Park
Best Integrated Performance Campaign
Winner:
M.i. Media & Happy Hour: Leading MyDieselClaim to World Cup Glory
Highly Commended:
LTK & Oasis
Highly Commended:
Pepper Studio & The FT Edit: Influencing Installs
Best Lead Generation Campaign
Winner:
learndirect Digital Group: Utilising User-Generated Content to Promote Online Learning
Highly Commended:
Bullet Digital Media & Ten Health & Fitness: Generating fitter lives in LondonBullet Digital Media
Highly Commended:
Itineris & Avado: Capturing Attention and Causing Disruption
Best Managed Affiliate Programme - Enterprise Level
Winner:
Optimise Media & Go.Compare
Highly Commended:
Gen3 Marketing & Kwik Fit: Driving Forward in 2022
Best Managed Affiliate Programme - SME
Winner:
Gen3 Marketing & tails.com: Supercharging the Growth of the Affiliate Channel
Highly Commended:
Customer First Digital & Rakuten Advertising: Launching new D2C brand Threadbare
Best Paid Search Campaign
Winner:
MG OMD: Creating Difference that Matters with SpecsTech
Highly Commended:
MG OMD: Managing Capacity on LNER with 1PD
Highly Commended:
Pets at Home & Increasingly: Showcasing Value for Consumers Amidst Global Cost of Living Crisis
Best Paid Social Campaign
Winner:
PHD UK: Using the ‘Force’ to Create Buzz for the VW ID. Buzz
Highly Commended:
CHS & Petplan UK: Providing Bite-Sized Best Care to the UK’s Pet Owners
Highly Commended:
OMD UK: The launch of Derry Girls season 3
Best Performance Marketing Innovation
Highly Commended:
John Lewis, Silverbean & Revlifter: Innovating the Customer Experience to Recapture Deal-Seeking Customers
Highly Commended:
MG OMD: Creating Difference that Matters with SpecsTech
Best Programmatic Campaign
Winner:
EssenceMediacom, GroupM Nexus, & Choreograph: Cancer Research UK
Highly Commended:
PHD UK & Volkswagen ID.5: Have We Got Your Attention?
Best Programme Launch or Migration
Winner:
Optimise & AVIVA Life
Highly Commended:
Watchfinder, Co. & CJ: Delivering A Luxury Launch
Best Social Commerce Campaign
Winner:
Stellar Global & Sage Appliances : Black Friday TikTok Live
Highly Commended:
The Pharm (EssenceMediacom & VMLY&R) for Boots Christmas, Joy For All AR Lens
Best Use of Data and Insights
Winner:
Incubeta & Love Theatre: The Play That Goes Right
Highly Commended:
Maaji & Increasingly: The Power of Human Insight with Data-Led On-Site Merchandising
Highly Commended:
Qatar Airways & CJ: Ringfencing Every Affiliate Interaction to Deliver Increased ROI
Industry & Vertical Awards
Best Finance Campaign
Winner:
Optimise Media & HSBC Group UK
Highly Commended:
Awin & RAC: The Road to Recovery
Highly Commended:
CAKE, OMD and Barclaycard: Streamlining the journey, and personalising the product…a first for finance in affiliates!
Highly Commended:
Finder & eToro: Taking the leap Empowering Consumers to Start their Investing Journey
Highly Commended:
OMD UK : Barclays Home Insurance
Best Retail and eCommerce Campaign
Winner:
Performics @ Starcom: Styling a New Digital Wardrobe with Data
Highly Commended:
Reward & Deliveroo: Utilising the Football World Cup to Drive New Revenue
Best Technology and Telecoms Campaign
Winner:
UNiDAYS, Samsung & Awin: Book2School Campaign
Highly Commended:
UpSellit & Samsung: Driving Incremental Growth During Flagship Launches
Highly Commended:
VOXI: Winning big on YouTube through innovation and testing
Best Travel Leisure and Lifestyle Campaign
Winner:
Medialab Group & National Trust: Bringing A Much-Needed Dose of Autumnal Joy to Thousands of Families
Highly Commended:
SitePlug & Skyscanner: Leveraging Alternative Search Strategies
TEAMS, TEAMWORK & AGENCIES AWARDS
Best Affiliate & Partnership Marketing Agency
Winner:
Acceleration Partners: Create What’s Next
Highly Commended:
Gen3 Marketing: One Brand, Global Reach
Highly Commended:
Silverbean: Curating The Culture for Global Excellence & Innovation
Best Performance Marketing Agency
Winner:
Performics Going From Strength To Strength
Highly Commended:
Loud Mouth Media: Reimagining Performance Excellence
Best Team in Performance Marketing
VEVE is a technology-based performance and brand marketing platform that enables brands to connect with 500 MN+ unique users across various mobile handsets (OEMs), Internet Browsers, App stores and Premium Apps across the globe. The strong collaboration enables brands to access 36% of smartphone and desktop users in North America and 50% across Europe. The massive reach along with the novelty of the VEVE’s on-device ad formats helps brands drive clicks, visits, new user acquisitions, sales, subscriptions, and app installs.
Winner:
Acceleration Partners Client Services Team: Helping Brands Unlock Growth Through Partnerships
Highly Commended:
Performics @ Zenith Media: FORGET IN-HOUSE vs. IN-AGENCY IT’S ONE TEAM
Highly Commended:
Redbrain Team
Highly Commended:
tails.com Affiliates & Partnerships Team: Driving Outstanding Performance Together
Industry Rising Star
Winner:
Sophie Van Der Veken, tails.com
Partnership for Good
Winner:
Kepler and PHD: HSBC UK’s ‘Safe Spaces’ campaign for those people experiencing financial abuse
Highly Commended:
Asda & Blue Light Card: Supermarket Savings When They’re Most Needed
Partnership of the Year
Winner:
LTK & Abercrombie & Fitch: Cyber Week Campaign
Highly Commended:
Adidas & Blue Light Card: Data-Inspired Partnership Success
Publisher of the Year
Winner:
Blue Light Card: There For Those, Who Are There For All Of Us
Highly Commended:
Reward: Changing Buying Behaviour Through Precision Personalised-Card-Linked-Offers
Together We Solved That
Winner:
Rakuten Advertising Strategic Launch Package: Slashing Implementation Time by 3x
Highly Commended:
Awin & TalkTalk: Leading The Way: FTTC to FTTP
TECHNOLOGY AWARDS
Affiliate Network or SaaS of the Year
Winner:
Awin: Faster, Smarter, Simpler Awin’s Recipe for Success
Highly Commended:
CJ: The Win, Win, Win Ecosystem
Best Performance Marketing Technology
Gen3 Marketing is the largest affiliate marketing agency in the world and were honoured with the “2023 Agency of the Year” award by Awin and have maintained their position as the #1 Affiliate Agency in the Digital Commerce 360 Top 1000 Leading Vendors Report for the seventh consecutive year.
As the most awarded affiliate marketing agency, we leverage our 16+ years of relationship management expertise and data-driven capabilities to transform businesses. From premium content to deals and loyalty, we build and maintain full-funnel programs that drive consistent customer acquisition and revenue growth.
Winner:
TrafficGuard: PPC Protect
Highly Commended:
RevLifter: Intelligent Offers Personalisation
Best Technology for Retailers
We help turn more of your clicks into customers with data driven, performance-based advertising. Every day our global network of publishers and media connects businesses with millions of new customers across Finance, Travel and Retail verticals. Whether your goal is increased sales, leads, app installs or web traffic, or bigger market share in the cashback channel, we give you the tools to unlock it through our Affiliate Network, Performance Analytics and Incentive Marketing solutions. Over 1,000 of the world’s most successful businesses choose Optimise to deliver the highest-value customers from their ad spend.