OMD UK expertly leveraged data-driven insights to tackle declining market penetration and successfully re-engage key shopper segments. By targeting younger and older audiences with tailored messaging, it drove over 122k incremental conversions and exceeded expectations with impressive ROI.
Best Retail and eCommerce Campaign
About the Award
Rewards retail/eCommerce campaigns that excel through performance methodologies, with clear planning, strategic execution and value-adding technologies.
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