Performance Marketing Awards 2020

In Association with

SELECT EVENT: UK | International

25 August 2020
Grosvenor House Hotel Park Lane, London

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The 2020 Shortlist

    We are delighted to unveil the 2020 Performance Marketing Awards Shortlist; recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

    Click on the tabs below to reveal the shortlist of potential winners for each category.

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    Channel & Campaign Awards

    Sponsors of the Performance Marketing Awards

    Best Programme Launch or Migration »

    • Awin and Admiral
    • CJ Affiliate for Hotels.com
    • Impact and Neo for TUI Group
    • Optimise Media for GoCompare
    • Optimise Media for Uswitch
    • Partnerize for MandM Direct: Migration with Momentum
    • Rakuten Advertising for Monsoon and Accessorize
    • ThoughtMix for Forest Holidays: Putting Staycations on the Map
    • Webgains for Online4Baby
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    Sponsors of the Performance Marketing Awards

    Best Price Comparison Website (PCW) Strategy »

    • Awin and BT Group
    • Finder.com for Starling Bank: Beyond Comparison Tables
    • Optimise Media for HSBC UK: The Summer Switch
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    Sponsors of the Performance Marketing Awards

    Best Lead Generation Campaign »

    • Inflecto Media and Mindshare for BPme UK
    • Inflecto Media for Football Index
    • iProspect for Safestyle: Machine Learning at the Core
    • NMPi by Incubeta for Tipi: Closing the Online/Offline Gap
    • Perform[cb] for QuoteWizard
    • Pufferr for New Bond Street Pawnbrokers
    • The Groupon Reach Network and Awin for NOW TV: Winning the Iron Throne
    • Wavemaker Global for Xerox: Intelligent Workplace Services
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    Sponsors of the Performance Marketing Awards

    Best Paid Search Campaign »

    • Dentsu Aegis and iProspect for Northumbria University
    • Dentsu Aegis for Diageo: The Whiskies of Westeros
    • Essence for BT: Automating the Human Bandwidth
    • Fountain for East Midlands Railway
    • Navigate Digital for Pizza Hut: Delivering Growth
    • PHD UK and Google for HSBC UK: Banking on Paid Search
    • Propellernet for Pour Moi: Lingerie for Every Body
    • VOXI by Vodafone: Growth after Love Island
    • Zenith Media for Reckitt Benckiser: Scholl E-Commerce Growth
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    Best Use of Data »

    • Captify and UM for Premier Inn
    • CJ Affiliate and Quidco for Argos
    • Medialab Group for Macmillan: Events Growth Hack
    • Merkle for Scandinavian Airlines: SAS’s Next Top Model
    • Merkle for Sky: The Customer First
    • NMPi by Incubeta for M&S: Delivering Seamless Search
    • OMD UK for Barclays UK: Waving Goodbye to Wastage
    • Optimise Media for GoCompare.com: Cashback Savings
    • RevLifter and Awin for Mobiles.co.uk
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    Sponsors of the Performance Marketing Awards

    Best Paid Social Campaign »

    • CrossCountry Trains and McCann Manchester
    • iProspect for Diageo: Guinness Six Nations
    • Manning Gottlieb OMD for Clinique
    • MediaCom UK and Bartle Bogle Hegarty for Tesco: Find The Golden Egg!
    • PHD UK and Facebook for HSBC UK: Getting Social with Facebook
    • RocketMill for Huggies Pull-Ups
    • The Social Shepherd for Beebombs
    • Wavemaker for Formula One
    • Wavemaker Global for Breitling: Superocean Surfer Squad
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    Sponsors of the Performance Marketing Awards

    Best Managed Affiliate Programme - Enterprise Level »

    • Awin and Currys PC World: Collaboration Led Growth
    • Awin and Vodafone: Powered by Agile
    • CJ Affiliate for Debenhams
    • CJ Affiliate for shopDisney and The Walt Disney Travel Company
    • Havas Media for Mitchells and Butlers
    • Optimise Media UK for Confused.com
    • Rakuten Advertising for Cult Beauty
    • Silverbean for The Ambassador Theatre Group
    • Summit and Awin for Three
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    Sponsors of the Performance Marketing Awards

    Best Managed Affiliate Programme - SME »

    • Awin and Bloom & Wild: Bud to Bloom
    • Impact and Optimus Performance Marketing for Richer Sounds
    • Impact for LetsGetChecked: Small Company, Big Impact
    • Rakuten Advertising for Heist
    • ThoughtMix for Mattress Next Day: Bringing a Spring to Affiliate
    • Webgains for Newmarket Holidays
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    Sponsors of the Performance Marketing Awards

    Best Affiliate Marketing Innovation »

    • Awin: Bounceless Tracking
    • CJ Affiliate
    • Envolve Tech
    • Impact: Partnership Cloud Discovery
    • Partnerize and Skyscanner for Emirates: A Metasearch Innovation
    • Partnerize for adidas: Creating the New
    • Smarter Click for PrettyLittleThing and Smarter Codes
    • Soreto: The Power of Referral
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    Best Content Marketing Campaign »

    • CJ Affiliate for shopDisney
    • Finder.com for Boohoo: Next Level Collab
    • Global Savings Group for Harvey Nichols
    • iProspect for The Body Shop: Charting the Rise of Veganism
    • Octagon and Milkmoney for AIG Life UK: This is for Them
    • Planit and SevenC3 for IoD
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    Best Influencer Marketing Campaign »

    • Ball Street x Paddy Power
    • Cult Beauty X Lydia Elise Millen
    • Partnerize for Charlotte Tilbury: Empowering Magic Makeup Stars
    • PHD UK and CUPRA for Gwilym Pugh: #CreateThePath
    • Rakuten Advertising for FitFlop
    • The Corner and Agenda 21 for Little Dish: Powering Toddlerhood
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    Sponsors of the Performance Marketing Awards

    Most Creative Performance Marketing Campaign »

    • HSBC UK and CHS: Launching HSBC's Rewards Card
    • Merkle for Twitter: Magpie
    • Navigate Digital for Pizza Hut: Now That's Delivering
    • Partnerize for Leisure Pass Group: Go City - Revolutionary Rebrand
    • RocketMill for Huggies Pull-Ups
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    Best Integrated Performance Campaign »

    • Chelsea Football Club: Building a Global Community of Fans
    • HOME for Drayton Manor Park: Integrated Agile Planning
    • HSBC UK and CHS: Launching HSBC's Rewards Card
    • Merkle for Twitter: Magpie
    • Navigate Digital for Pizza Hut: Combining Video and Paid Social
    • Pufferr for New Bond Street Pawnbrokers
    • RocketMill for Huggies Wipes
    • TMW Unlimited for HSBC: HSBC Student Account
    • Wavemaker for Eurostar: All Aboard the ROI Express
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    Best Brand Engagement Campaign »

    • Awin and Easyfundraising for Sky: Moving the Goalposts
    • Awin and The Groupon Reach Network for Boden: Boden x Harry Potter
    • Ball Street x Paddy Power
    • The Groupon Reach Network and Awin for Dell
    • The Groupon Reach Network and Awin for NOW TV: Winning the Iron Throne
    • Wavemaker for Formula One
    • Xaxis and MediaCom for Boots: Driving Awareness with AI
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    Sponsors of the Performance Marketing Awards

    Global Excellence »

    • Awin and Nike: Sneakerheads and Stories
    • CJ Affiliate for Skyscanner
    • Honey
    • NMPi by Incubeta for M&S International
    • Planit for hayu
    • Rakuten Advertising for Harvey Nichols
    • RevLifter
    • The Groupon Reach Network and Awin for Zalando Lounge: One Brand; Global Results
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    Vertical Awards

    Best Fashion, Health and Beauty Campaign »

    • Acquire : I SAW IT FIRST Love Island Campaign
    • Finder.com for Boohoo: Next Level Collab
    • Honey and PrettyLittleThing
    • Impact for LetsGetChecked: Empowering Individuals
    • Partnerize, Dealmoon and iProspect for Holland & Barrett
    • Rakuten Advertising for White Stuff
    • The Groupon Reach Network and Awin for Dorothy Perkins: Perk up your Winter Wardrobe
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    Sponsors of the Performance Marketing Awards

    Best Retail and E-Commerce Campaign »

    • CJ Affiliate and The Groupon Reach Network for shopDisney
    • Impact for Lenovo
    • OMD UK for Clarks UK: Back to School
    • Propellernet for Pour Moi: Lingerie For Every Body
    • RevLifter for Harvey Nichols
    • Stellar Search for Bloom and Wild
    • The Groupon Reach Network and Awin for Dorothy Perkins: Perk up your Winter Wardrobe
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    Sponsors of the Performance Marketing Awards

    Best Finance Campaign »

    • CHS and PHD with Optimise Media for HSBC UK: Scaling New Heights
    • HSBC UK and CHS: Launching HSBC's Rewards Card
    • Impact for Revolut
    • iProspect for Vanquis Bank
    • Optimise Media for So-Sure
    • PHD UK and Facebook for HSBC UK: Getting Social with Facebook
    • TMW Unlimited for HSBC: Hey You - HSBC Personal Loans
    • Zenith for NatWest
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    Sponsors of the Performance Marketing Awards

    Best Technology and Telecoms Campaign »

    • Awin and BT Group: Beyond Limits
    • Essence for EE: Custom-er Algorithms
    • Manning Gottlieb OMD for Virgin Media
    • RevLifter for HP
    • Sage and Optimus Performance Marketing: The Sage UK Affiliate Programme
    • The Groupon Reach Network and Awin for NOW TV: Winning the Iron Throne
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    Sponsors of the Performance Marketing Awards

    Best Travel, Leisure and Lifestyle Campaign »

    • CJ Affiliate for Virgin Holidays
    • Global Savings Group for Lastminute.com: Refreshing the Strategy
    • Impact and Starcom for P&O Ferries
    • Infinity for Blue Bay Travel: Soaring Bookings, Falling CPA
    • Medialab Group for National Trust
    • The Kite Factory and TBWA Manchester for David Lloyd Leisure: Sweating the Detail
    • Uniqodo for TUI: A Trading Problem Solved
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    Industry Awards

    Sponsors of the Performance Marketing Awards

    Community Hero »

    • Impact: Positive Impact
    • NMPi by Incubeta: Your Friendly Community Hero
    • The Groupon Reach Network
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    Best Customer Conversion Platform »

    • Envolve Tech
    • Global Savings Group and Pouch: Auto-Apply Conversions
    • Honey
    • RevLifter
    • Smarter Click: For Success
    • Uniqodo for Travelodge: Discounts Drive Revenue Uplift
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    Sponsors of the Performance Marketing Awards

    Best Team in Performance Marketing »

    • Acceleration Partners: Client Services Team
    • Awin UK Account Development
    • CJ Affiliate
    • Optimise Media UK
    • Partnerize Product Development
    • Propellernet
    • Rakuten Advertising
    • Webgains Integration Team
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    Sponsors of the Performance Marketing Awards

    Most Effective Agency »

    • Acceleration Partners
    • Acquire
    • Medialab Group
    • Optimus Performance Marketing
    • Silverbean
    • ThoughtMix: Mixing Partnerships with ROI
    • TIPi Group
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    Sponsors of the Performance Marketing Awards

    Best Performance Marketing Technology »

    • Databowl
    • Envolve Tech
    • Impact Partnership Cloud
    • Medialab Group
    • Partnerize Partnership Automation Platform
    • RevLifter
    • RTB House
    • Skimlinks
    • Soreto: The Power of Referral
    • Student Beans
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    Sponsors of the Performance Marketing Awards

    Publisher's Choice of Network »

    • 2Checkout: Avangate Affiliate Network
    • Awin
    • CJ Affiliate
    • Rakuten Advertising Affiliate Network
    • Skimlinks
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    Sponsors of the Performance Marketing Awards

    Industry's Choice of Publisher »

    • Global Savings Group
    • Latest Deals
    • Quidco
    • Smarter Click
    • TopCashback
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    Sponsors of the Performance Marketing Awards

    Industry Rising Star »

    • Artefact: Bobby Gray
    • Awin: Stephen Short
    • CJ Affiliate: Kaleesha Rajamantri
    • Optimise Media: Bryony Smith
    • Webgains: Pau Riera Lop
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    Dates for your calendar

    • 12.03.20Shortlist Announced
    • 25.08.20The Performance Marketing Awards Ceremony

    Industry testimonial

    “The Awards celebrate excellence and provide a wonderful opportunity for everyone to come together as an industry and connect over an evening of champagne and fine dining. We were proud to sponsor what we see as the most important evening within the digital marketing calendar.”

    Derek Grant , Country Manager UK & IE, Tradedoubler