Please see below last year’s Performance Marketing Awards Shortlist; recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.
We cannot wait to announce the new shortlist on the 5th April 2024.
Click on the tabs below to reveal the shortlist of potential winners for each category.
CHANNEL & CAMPAIGN AWARDS
Best B2B Campaign
FinanceAds International is the leading performance-based marketing agency and affiliate network in the financial sector. Our team of experts specializes in promoting financial service companies online through effective and results-driven affiliate marketing campaigns. As the award-winning network for banks, insurance and Fintech companies, we have established ourselves as the go-to experts in this field.
The Finalists Are
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CHS & HSBC UK: HSBC Kinetic makes small business banking simpler and faster
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Digitas & E.ON: Decarbonising Newham
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Itineris & Bristows: Turning Creativity into Business Value and Growth
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NIQ: Achieving More With Less
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Performics @ Starcom & abrdn: Boosting Global Brand Awareness with Search
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Square’s multichannel leap into digital ABM with Modern
Best Brand Engagement Campaign
Cardlytics is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships.
In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in Palo Alto, Los Angeles, New York, and London. Learn more at www.cardlytics.com.
The Finalists Are
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GSG & eBay: A Bespoke Approach to Brand Awareness
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Incubeta: Jack of all trades, Master of Malt
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Kitlocker & Easyfundraising: Supporting Communities and Winning Customers
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Medialab & Alzheimer’s Society: ‘It’s not called getting old. It’s called getting ill.’ Dementia Action Week 2022
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OMD UK: Barclays Protections
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Outbrain, Brand Studio & Elvie: Engaging by Design
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PHD UK: Delivering Electric Performance With The Volkswagen ID.5
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Rocket and Madame Tussauds London
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The Kite Factory & LTA: #YourCourtYourRules; Tackling Perceptions of Tennis to Turn Engagement into Action
Best Content Commerce Campaign
The Finalists Are
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LTK & Warehouse (May – December 2022 Partnership)
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LTK, Abercrombie & Fitch Cyber Week Campaign
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Ralph Lauren & Silverbean: Creating Awareness for Ralph Lauren’s Polo ID collection through luxury content
Best Influencer Marketing Campaign
The Finalists Are
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CHS & Petplan UK: Providing Bite-Sized Best Care to the UK’s Pet Owners
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FKC London Ltd & Wash & Go: World Cup Fan Park
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LTK, Abercrombie & Fitch: Cyber Week Campaign
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Pepper Studio & The FT Edit: Influencing Installs
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Platform 195 & TUI Blue #BlueDecide
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The Body Shop & Silverbean: Building an Influencer Partnership Platform Focusing on Lasting Relationships and Driving Long-Term Success
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Wavemaker UK: Fruittella’s Halloween Hotel
Best Integrated Performance Campaign

Millions of people globally trust Finder to help them make better decisions. We understand that making everyday life decisions such as finding a credit card, buying a home or choosing the right insurance can be daunting! That’s why we’re here. Our goal is to help people navigate those complex decisions by making them less of a chore (and hopefully less of a bore, too!).
In the UK we now help a million people each month learn how to get a better deal across hundreds of categories from financial services to travel and shopping. Our content experts create in-depth guides, reviews and comparison tools to meet the needs of our wide range of users.
The Finalists Are
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CHS & HSBC UK: How HSBC Empowered Students to Take Control of their Financial Future, their way
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CHS & Hyperoptic: Ready to Reach Hyperspeed?
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Equator + The Belfry Hotel & Resort: Driving Results with Integrated Marketing
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LTK & Oasis
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M.i. Media & Happy Hour: Leading MyDieselClaim to World Cup Glory
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MG OMD: Home Office Violence Against Women And Girls
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Pepper Studio & The FT Edit: Influencing Installs
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PHD UK: A Little More Conversation Driving Awareness of Baz Luhrmann’s Elvis Amongst Younger Cinemagoers
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Vodafone: Standing Out From The Crowd to Win in the Market
Best Lead Generation Campaign
The Finalists Are
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Auto Trader & CJ: Driving High Quality Leads
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Awin & Samsung UK: Leading the next Samsung Galaxy Generation
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Bullet Digital Media & Ten Health & Fitness: Generating fitter lives in LondonBullet Digital Media
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Itineris & Avado: Capturing Attention and Causing Disruption
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learndirect Digital Group: Utilising User-Generated Content to Promote Online Learning
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M.i. Media & Happy Hour: Leading MyDieselClaim to World Cup Glory
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StrategiQ & Jacada: Selling The True Experience With 2,736% ROAS
Best Managed Affiliate Programme - Enterprise Level
The Finalists Are
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26 & UGG: Building Brand Heat Through Affiliate Partnerships
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Awin & M&S: This Is Not Just Any Affiliate Programme, This Is The M&S Affiliate Programme
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DEPT® & G-Star RAW: Creating and Managing Sustainable Growth for Affiliate
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Gen3 Marketing & Kwik Fit: Driving Forward in 2022
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LetsGetChecked & impact.com: The Story After The Growth
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Optimise Media & Go.Compare
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Partnerize & Selfridges: Success In The Bag Achieved With Dual SaaS & Services
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Philips & iO: A Holistic Approach to Affiliate Marketing
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Summit: Printing money for WTTB
Best Managed Affiliate Programme - SME
The Finalists Are
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Best Western GB, Acceleration Partners & Awin: Driving Cost-Effective Growth
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Check My Body Health, SYYCO & impact.com: How To Have a Healthy Programme
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Customer First Digital & Rakuten Advertising: Launching new D2C brand Threadbare
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Dollar Shave Club: The Specialist Works Boost Customer Retention & Create Smooth Route for Customer Acquisition on the Partnerize Platform
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Gen3 Marketing & tails.com: Supercharging the Growth of the Affiliate Channel
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Raging Bull & Genie Goals: Accelerating Growth on a Mature Programme
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Sage Appliances & Silverbean: Exceeding Growth Targets Via A Full-Funnel Affiliate Strategy
Best Paid Search Campaign
The Finalists Are
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GR0: Using a Full Funnel Google Ads Approach to Acquire Customers for Tax Season
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MG OMD: Creating Difference that Matters with SpecsTech
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MG OMD: Managing Capacity on LNER with 1PD
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OMD UK: Barclays Home Insurance
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Pets at Home & Increasingly: Showcasing Value for Consumers Amidst Global Cost of Living Crisis
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PHD UK: Sailing Princess Cruises into Calmer Waters with the Adaption of GOA
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Protect Line
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Summit: All the right ingredients for business growth
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t&s creative communications & Somerset Care: Optimising for Conversions Effectively
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Total Media
Best Paid Social Campaign
The Finalists Are
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CHS & Petplan UK: Providing Bite-Sized Best Care to the UK’s Pet Owners
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MG OMD: The career fair from the future
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OMD UK: The launch of Derry Girls season 3
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PHD UK: Using the ‘Force’ to Create Buzz for the VW ID. Buzz
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The Pharm (EssenceMediacom & VMLY&R) for Boots Christmas, Joy For All AR Lens
Best Performance Marketing Innovation
The Finalists Are
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John Lewis, Silverbean & Revlifter: Innovating the Customer Experience to Recapture Deal-Seeking Customers
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Link Scanner from Affluent by impact.com
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Making Science UK & LiveScore: Improving Performance Through Data Intervention
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MediaVision & New Look
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MG OMD: Creating Difference that Matters with SpecsTech
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OMD UK: Channel 4 Hollyoaks – Maxine’s Long Walk Home
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VEVE & HelloFresh: Performance Marketing Innovation for F&B
Best Programmatic Campaign
The Finalists Are
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EssenceMediacom, GroupM Nexus, & Choreograph: Cancer Research UK
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OMD UK: Lidl’s Christmas Digital Magazine
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PHD UK & Volkswagen ID.5: Have We Got Your Attention?
Best Programme Launch or Migration
The Finalists Are
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Awin & Ann Summers: Hopping On Board and Revealing Revenue
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Optimise & AVIVA Life
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Partnerize & Bloom & Wild’s: Partnership Strategy Blossoms Following Dual-Provider Software & Services Migration
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Partnerize & Selfridges: Success In The Bag Thanks to Dual SaaS & Service Offering
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Partnerize, Karen Millen & Coast: Dressed Up For Success
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Performics @ Starcom & Contiki: Taking Off for SEO Success with a Managed Migration
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Tesco, Silverbean & Impact: Achieving Incremental Growth Through Successful Network Migration
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Watchfinder, Co. & CJ: Delivering A Luxury Launch
Best Social Commerce Campaign
The Finalists Are
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LTK & Oasis
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Performics @ Starcom & Samsung: From Screen to Green Launching UK’s 1st Shoppable Livestream Event
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Stellar Global & Sage Appliances : Black Friday TikTok Live
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The Pharm (EssenceMediacom & VMLY&R) for Boots Christmas, Joy For All AR Lens
Best Use of Data and Insights
The Finalists Are
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Circus PPC & Miele: Collecting Dust (& Revenue)
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Incubeta & Love Theatre: The Play That Goes Right
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Maaji & Increasingly: The Power of Human Insight with Data-Led On-Site Merchandising
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Moonpull: Revealing the Real Cost of Broken Tracking
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Outbrain Brand Studio & Elvie: Engaging By Design
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Qatar Airways & CJ: Ringfencing Every Affiliate Interaction to Deliver Increased ROI
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Reward & Bicester Village: Using CAMEO Segmentation Targeting To Drive New Consumers
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StrategiQ & Jacada: Selling The True Experience With 2,736% ROAS
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Zenith Media & Aviva: measurement without the cookies
INDUSTRY & VERTICAL AWARDS
Best Finance Campaign
The Finalists Are
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Awin & RAC: The Road to Recovery
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CAKE, OMD and Barclaycard: Streamlining the journey, and personalising the product…a first for finance in affiliates!
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CHS & HSBC UK: How HSBC Reconnected with Customers on Moments That Matter
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Finder & eToro: Taking the leap Empowering Consumers to Start their Investing Journey
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Loud Mouth Media & The AA Ireland: ‘Insuring’ Digital Growth
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MG & Intuit QuickBooks – Leveraging Paid Search Data To Win MTD Search And Inform Online And ATB Media strategies
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OMD UK : Barclays Home Insurance
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Optimise Media & HSBC Group UK
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Revolut, financeAds International & impact.com
Best Retail and eCommerce Campaign
The Finalists Are
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Awin & Nike: A Summer of Women’s Football
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dentsu X & Heineken: Bringing Together Four Teams with Online and Offline Data to Drive Value
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GSG & Lovehoney: Driving Brand O-wareness
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JBL & iO: Utilize the Potential of the Affiliate Channel
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Performics @ Starcom: Styling a New Digital Wardrobe with Data
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RevLifter, boohoo, & Awin
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Reward & Deliveroo: Utilising the Football World Cup to Drive New Revenue
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Reward & Harvey Nichols: Aligning Omnichannel Sales to Drive Revenue and Loyalty
Best Technology and Telecoms Campaign
The Finalists Are
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Awin & Sky: Growing A Mature Affiliate Programme
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CHS & Hyperoptic: Ready to Reach Hyperspeed?
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UNiDAYS, Samsung & Awin: Book2School Campaign
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UpSellit & Samsung: Driving Incremental Growth During Flagship Launches
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Vodafone & Awin: Getting It Done Together The Vodafone way
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VOXI: Winning big on YouTube through innovation and testing
Best Travel Leisure and Lifestyle Campaign
The Finalists Are
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Exclusive Experiences for the Blue Light Card Community with Merlin Entertainments
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Medialab Group & National Trust: Bringing A Much-Needed Dose of Autumnal Joy to Thousands of Families
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MG OMD Managing Capacity on LNER with 1PD
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Qatar Airways & CJ: Ringfencing Every Affiliate Interaction to Deliver Increased ROI
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Reward & LNER: Driving Customer Acquisition Through Flash PCLO Campaigns
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SitePlug & Skyscanner: Leveraging Alternative Search Strategies
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StrategiQ & Jacada: Selling The True Experience With 2,736% ROAS
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TUI & impact.com: Multi-Dimensional Growth
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VEVE & TUI: Performance Marketing Innovation for Travel
TEAMS, TEAMWORK & AGENCIES AWARDS
Best Affiliate & Partnership Marketing Agency
TopCashback is the UK’s leading cashback site, helping consumers to save money on their everyday spending. As part of our mission to save consumers as much money as possible we work with over 6,000 advertisers and offer a number of additional money saving products to our members, including TopCashback Compare and In-Store Cashback. We aim to have a positive impact on our community and the world in which we exist, hence the development of additional products such as our Green Cashback offering.
The Finalists Are
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Acceleration Partners: Create What’s Next
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Gen3 Marketing: One Brand, Global Reach
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Silverbean: Curating The Culture for Global Excellence & Innovation
Best Performance Marketing Agency
Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. Headquartered in NYC, Partnerize retains offices in Australia, United Kingdom, Japan, Philadelphia and Wilkes-Barre. For more information on how Partnerize helps turn your partnerships into a profit center, please visit https://partnerize.com/en.
The Finalists Are
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Loud Mouth Media: Reimagining Performance Excellence
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Medialab Group: data-driven outcomes for clients we believe in
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Performics Going From Strength To Strength
Best Team in Performance Marketing
VEVE is a technology-based performance and brand marketing platform that enables brands to connect with 500 MN+ unique users across various mobile handsets (OEMs), Internet Browsers, App stores and Premium Apps across the globe. The strong collaboration enables brands to access 36% of smartphone and desktop users in North America and 50% across Europe. The massive reach along with the novelty of the VEVE’s on-device ad formats helps brands drive clicks, visits, new user acquisitions, sales, subscriptions, and app installs.
The Finalists Are
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Acceleration Partners Client Services Team: Helping Brands Unlock Growth Through Partnerships
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Partnerize: The Power of One for SaaS and Services A Better Way to Partner
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Partnerships @ Blue Light Card: ‘Alone We Can Do So Little, Together We Can Do So Much’
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Performics @ Zenith Media: FORGET IN-HOUSE vs. IN-AGENCY IT’S ONE TEAM
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Rakuten Advertising DealMaker team powers thousands of in-person connections
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Redbrain Team
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tails.com Affiliates & Partnerships Team: Driving Outstanding Performance Together
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TopCashback Team
Industry Rising Star
The Finalists Are
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Alex Webb, Partnerize
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Chloe Heavisides, VoucherCodes
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Michaela Carr, TopCashback
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Rebecca Clarke, Blue Light Card
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Sophie Van Der Veken, tails.com
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Toby Glander, intent.ly
Partnership for Good
The Finalists Are
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Asda & Blue Light Card: Supermarket Savings When They’re Most Needed
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Awin & Currys: Going Greener with The Independent and Evening Standard
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Bravo Savings Network: Cleaning Up Marine Waste with “Bravo for Oceans”
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Kepler and PHD: HSBC UK’s ‘Safe Spaces’ campaign for those people experiencing financial abuse
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Smithfield Agency: Hospitality Rising’s ‘Rise Fast, Work Young’
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Wavemaker UK and Irwin Mitchell – The Human Touch
Partnership of the Year
The Finalists Are
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Adidas & Blue Light Card: Data-Inspired Partnership Success
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Admitad & Revolut: Bringing 30K New Users and Increased User Acquisition by 1300%
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Amazon Grocery (Fresh & Morrisons on Amazon) & Cardlytics
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Awin: The Sky’s The Limit
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LTK & Abercrombie & Fitch: Cyber Week Campaign
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PayPal Honey & Boots UK
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Value Retail (Bicester Village) & Cardlytics Partnership
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VEVE & TUI: Performance Marketing Innovation for Travel
Publisher of the Year

Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), continues to lead the industry as the largest, most trusted name in global performance marketing, specializing in affiliate marketing technology and services. We are the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide. As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. Our people dare to think big and drive even bigger results. Learn more at www.cj.com.
The Finalists Are
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Blue Light Card: There For Those, Who Are There For All Of Us
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Bravo Savings Network: “Fast, Flexible & Responsive”
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GSG: Driving The Change In The Way People Work (And Buy)
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Reward: Changing Buying Behaviour Through Precision Personalised-Card-Linked-Offers
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TopCashback
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VEVE: Performance Marketing Innovation on Browsers
Together We Solved That
The Finalists Are
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Argos & CJ: Integrating Custom Data to Optimise Commission and Drive ROI
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Awin & TalkTalk: Leading The Way: FTTC to FTTP
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impact.com, Skyscanner & Skiplagged Solved That
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Post For Rent & The Hello Group: First Chief Rabbi-certified Synagogue in the Metaverse
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Rakuten Advertising Strategic Launch Package: Slashing Implementation Time by 3x
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Sky & intent.ly: Steps to solving Incrementality
TECHNOLOGY AWARDS
Affiliate Network or SaaS of the Year
Blue Light Card is the UK’s number one discount service for emergency services, NHS, social care workers and armed forces.
With more than three million members across the UK, Blue Light Card works with over 16,500 partners including the likes of Spotify, Toby Carvery, Hotels.com, Cineworld, Sky, EE and Halfords, providing savings, discounts and benefits that often aren’t available to the general public. In 2022 alone, Blue Light Card holders saved over £250 million on everything from holidays and days out to groceries and utilities.
Membership to Blue Light Card for access to all online deals and discounts is quick and easy by registering online at www.bluelightcard.co.uk. A card costs £4.99 and is valid for two years.
There for those that are there for all of us.
The Finalists Are
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Awin: Faster, Smarter, Simpler Awin’s Recipe for Success
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CJ: The Win, Win, Win Ecosystem
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impact.com
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Partnerize: Software + Services A Better Way to Partner
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Rakuten Advertising Leads by Delivering the 3 Essentials for Affiliate Success
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Webgains: Smarter Connections Made Easy Pushing the Boundaries with AI & ML Power Suite
Best Performance Marketing Technology
Gen3 Marketing is the largest affiliate marketing agency in the world and were honoured with the “2023 Agency of the Year” award by Awin and have maintained their position as the #1 Affiliate Agency in the Digital Commerce 360 Top 1000 Leading Vendors Report for the seventh consecutive year.
As the most awarded affiliate marketing agency, we leverage our 16+ years of relationship management expertise and data-driven capabilities to transform businesses. From premium content to deals and loyalty, we build and maintain full-funnel programs that drive consistent customer acquisition and revenue growth.
The Finalists Are
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Addesu: Bringing Trust Back To Advertising Partnerships
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Danone and Amazon: Wavemaker’s Audience Galaxy delivers out-of-this-world performance
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impact.com
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MediaVision Metis
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MG OMD: Creating Difference that Matters with SpecsTech
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Nucleus Links – Automation Platform for Affiliate Publishers
By: Nucleus Links Client: Demand.io -
PropellerAds
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RevLifter: Intelligent Offers Personalisation
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Sopro
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Squared.io & Google Ads Automated
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TrafficGuard: PPC Protect
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UpSellit UK: Turning Window Shoppers into Lifetime Customers
Best Technology for Retailers
We help turn more of your clicks into customers with data driven, performance-based advertising. Every day our global network of publishers and media connects businesses with millions of new customers across Finance, Travel and Retail verticals. Whether your goal is increased sales, leads, app installs or web traffic, or bigger market share in the cashback channel, we give you the tools to unlock it through our Affiliate Network, Performance Analytics and Incentive Marketing solutions. Over 1,000 of the world’s most successful businesses choose Optimise to deliver the highest-value customers from their ad spend.
The Finalists Are
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Envolve Tech & OPI Wella: Driving Sales Through Conversations
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Live Ramp’s Safe Haven Drives Highly Personalised Experiences
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Measured: Incrementality Platform for Media Optimization
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Pets at Home & Increasingly: Showcasing Value for Consumers Amidst Global Cost of Living Crisis
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RevLifter: Intelligent Offers Personalisation
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Uplift Ads Retail Media Platform by Platform 195
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Valuedynamx & IAG Loyalty