2022 Shortlist

We are delighted to unveil the 2022 Performance Marketing Awards Shortlist; recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

Click on the tabs below to reveal the shortlist of potential winners for each category.

 

CHANNEL & CAMPAIGN AWARDS


Best Brand Engagement Campaign

The Finalists Are:

  • Awin & VOXI: Clash of the Campus’ results in VOXI win
  • Barclays celebrates Pride
  • Creating a personalised onboarding experience for new HSBC UK current account customers
  • Medialab & National Trust: How the Power of Trees drove Brand Health & Engagement
  • Wavemaker UK: Making BMW Hybrids Irresistible
  • OmniGov @ MG OMD for DWP: Standing out on Snap to combat unemployment
  • WaterAid: Juxtaposing the Mission to Mars with “The Girl Who Built A Rocket”
  • Winning Back Customers by TalkTalk-ing

Best Content Marketing Campaign

The Finalists Are:

  • Awin & Sky: Driving excitement and awareness for the launch of Sky Glass
  • Reprise Digital and Etihad Airways: Using Fluid Content to Drive Revenue
  • Disney+ & Neo Media World: Debuting Disney+ Day through Content. A Celebration of Awareness and Incremental Performance
  • Noom, The Independent and Acceleration Partners: Captivating consumers to lead healthier lives
  • Tonight on Love Island: GSG x ISAWITFIRST crack on with a sizzling partnership to drive brand awareness and increase sales.

Best Data-Led Campaign

The Finalists Are:

  • Awin, Vodafone & WeGift: Taking the ouch out of Vouchers
  • Bind
  • Communication Proves Critical to Creating a Flawless Foundation for Charlotte Tilbury’s Holiday Success
  • Delivering DryNites through data for Huggies
  • Fair Pensions For All
  • How U.S. Polo Assn. leveraged smart on-site merchandising to drive sustainable revenue with Increasingly
  • LTK x Abercrombie & Fitch
  • Peformics @ Starcom & Domino’s: Winning Local Pizza Customers with a Healthy Side of Search

Best Influencer Marketing Campaign

The Finalists Are:

  • Awin & B&Q: Choosing Change
  • LTK x River Island

Best Innovation NEW

The Finalists Are:

  • Awin, BT & Broadband Genie: Full Fibre First
  • Barclays Mortgages
  • MVF’s Deimos Automated Bidding Algorithm
  • MediaVision and New Look building a unique SEO technology platform to deliver market leading growth at scale
  • moonpull
  • Paragon’s OnePlatform CCM Transformation for HomeServe
  • PPC goes Green – BravoVoucher connects ethically-minded consumers with like-minded advertisers
  • Swapi

Best Integrated Performance Campaign

The Finalists Are:

  • Encouraging the nation to Switch on their Summer, with HSBC UK
  • Vodafone: Getting under the skin of the audience to get to #1
  • Global Savings Group and NordVPN – Best Integrated Campaign
  • CHS and HSBC UK: Encouraging students to Make Their Move
  • Neo Media World & Nespresso UK: Mixing the Perfect Performance Blend
  • The Social Shepherd x Passenger
  • Trust Anchor: Driving digital adoption amongst the ultimate resistors
  • Verb Brands

Best Lead Generation Campaign

The Finalists Are:

  • Accord Marketing & Ambassador Cruise Line
  • CJ, AGM, Acorn TV: Streaming Ahead in Lead Generation
  • Neo Media World & Ford: Driving Quality Leads and Delivering Additional Value
  • Hubgen
  • Inflecto Media and Hallam for Boots Hearingcare
  • The innovation that pushed performance by Modern

Best Managed Affiliate Programme - Enterprise Level

The Finalists Are:

  • Artefact x Europcar: International Affiliate Expansion
  • Awin & AO.com: More than AO-K – Setting new benchmarks for the Electronics sector
  • CJ & McAfee: Delivering ROI with Strategic Expertise and a Bond of Trust
  • Neo Media World & Disney+
  • Kwik Fit, Optimus & impact.com: Driving a new strategy for growth
  • L’OCCITANE and Rakuten Advertising: Accelerating Growth Through Accelerate
  • Optimise & Santander
  • Silverbean, John Lewis & Partners, Impact

Best Managed Affiliate Programme - SME

The Finalists Are:

  • Awin & Gtech: Small Enterprise, Big Ambition
  • Jaywing and Furniture And Choice: Driving revenue and brand awareness
  • LetsGetChecked & impact.com: ROAS on the rise
  • Mediaworks & Traidcraft
  • Optimus Performance Marketing and Saltrock: Riding the affiliate wave
  • Optimus-pm and tails.com: Scaling acquisition of new dog food subscribers
  • Rohan: Exploring Affiliate Marketing
  • SYYCO, impact.com & London Theatre Direct: A Comeback Story

Best Paid Search Campaign

 

The Finalists Are:

  • A Record Breaking Partnership for Joules & Summit
  • Aira & Sodexo Engage – Maximising High Converting Leads in a Competitive Market
  • Barclaycard NCA Brand Reliance
  • Incubeta Driving Fashionable Growth for Nobody’s Child
  • How RocketMill turbocharged profitable growth for Freedom Finance
  • Mediaworks & Dune London
  • Travis Perkins & Increasingly: Driving revenue growth amidst supply & demand crisis!
  • OmniGov @ MG OMD for Cabinet Office: Winter Vaccines Conversational Search

Best Paid Social Campaign

 

The Finalists Are:

  • Allianz Women in Sport
  • OMD UK & Channel 4 launch Married at First Sight UK
  • Christmas at Bute Park- Selling 40,000 tickets in under 48 hours – Mustard Media- From the Fields
  • Get It Right
  • MediaCom @ The Pharm & Boots – Phoenix
  • Fitness Marketing Agency: Powering Performance with Outstanding Social Campaigns
  • OmniGov @ MG OMD for DWP: Standing out on Snap to combat unemployment

Best Programmatic Campaign NEW

 

The Finalists Are:

  • MG OMD: Driving Growth for John Lewis through 1PD and Advanced Custom Bidding
  • Vodafone: First with transactional skin ad unit for PAYG

Best Programme Launch or Migration

 

The Finalists Are:

  • Awin & Feelunique: Awin Feels Unique!
  • CJ & Routledge: The Convergence of Traditional Publishing and Affiliate Marketing
  • Exceeding targets in record time: A1 Comms & Aklamio
  • KIDLY and SYYCO, we have lift-off: Launching an impactful and diverse affiliate programme
  • LW Theatres: The Show Must Go On
  • Paragon’s OnePlatform CCM Transformation for HomeServe
  • Optimus Performance Marketing & Republic of Cats: Growing the affiliate channel in the UK
  • Skyscanner & impact.com: How to migrate 12,000 partners
  • Toolstation & Rakuten Advertising: Building Triple-digit Growth Within 6 Months

Best Social Commerce Campaign NEW

 

The Finalists Are:

  • Digital Voices and Republic of Cats – YouTube and the power of sponsored content
  • MediaCom and ellesse – #BEBOLD
  • Manchester United FC

Best Use of Data

The Finalists Are:

  • Awin, PrettyLittleThing UK & SingleView: Incremental Growth Powered by Honey and SingleView
  • OMD UK & Barclays Mortgages
  • ElectricalDirect & Increasingly: Solving the compatibility conundrum via data-led ‘Frequently Bought Together’
  • How MVF Leveraged Yahoo! Predictive Audiences for B2B Lead Generation Campaigns
  • LTK x River Island
  • Neo Media World & Mazda: Driving car sales by accelerating the halo effect
  • Performics @ Starcom & Stellantis: Driving Human & Artificial Intelligence
  • Reward & Sweaty Betty

Global Excellence

The Finalists Are:

  • Affiliate Channel Proves to be the Perfect Outlet for Otrium
  • CJ & Dell: Globally Connected, Locally Engaged
  • FanFuel
  • Performics @ Starcom & Trafalgar: Satisfying Your Hunger for Travel with Data
  • PrettyLittleThing & Honey
  • UpSellit and Procter & Gamble Leverage Machine Learning to Prove +19% Conversion Uplift

VERTICAL AWARDS


Best Fashion Health and Beauty Campaign

The Finalists Are:

  • Awin, Boots UK & MediaCom: Prepped, Primped and Primed for Peak
  • intent.ly and Feelunique – Driving Editorial Lifetime Value
  • LetsGetChecked & impact.com: Keeping the nation healthy
  • LTK x Abercrombie & Fitch
  • LTK x MATCHESFASHION
  • OPI “Selling the whole nail care beauty regime”‘ by Increasingly
  • Stitch Fix, BuzzFeed UK and Acceleration Partners: Authentic content campaign unlocks UK growth
  • Tonight on Love Island: GSG x ISAWITFIRST crack on with a sizzling partnership to drive brand awareness and increase sales.

Best Finance Campaign

The Finalists Are:

  • Awin & MoneySuperMarket: Migration and Modernisation – Supercharging CPA for Best in Class Results
  • Encouraging the nation to Switch on their Summer, with HSBC UK
  • How HSBC UK encouraged students to Make Their Move
  • Mediaworks & Metro Bank
  • Optimise & Santander
  • Raisin & impact.com: Barrier-free partnerships
  • RevLifter and Elephant: From Red to Green
  • Trust Anchor: Driving digital adoption amongst the ultimate resistors

Best Retail and E-Commerce Campaign

The Finalists Are:

  • Aira & French Florist – Taking a local brand national with Google Search & social media
  • Awin, boohoo & RevLifter: Taking incremental steps to drive further engagement
  • Awin & M&S: Influencing the Strategy
  • UpSellit and Floom : Combining Geo Targeting and Offers to Drive Incremental Growth 
  • Redbrain and Beerwulf Winning Euro 2020
  • The Social Shepherd x Passenger

Best Technology and Telecoms Campaign

The Finalists Are:

  • Awin & Plusnet Mobile: 66% YoY Cyber Increase? That’ll Do
  • VEVE: Best Performance Marketing Innovation On Smartphones
  • Broadband Genie: Driving growth in a time of unprecedented low market demand
  • Reward & Sky
  • UpSellit, Samsung and Awin : Using Technology to Provide Incremental Revenue During Black Friday 2021

Best Travel Leisure and Lifestyle Campaign

The Finalists Are:

  • Accord Marketing & Ambassador Cruise Line
  • Awin & Holiday Extras: Going the extra mile
  • CJ & Blue Light Card for Booking.com: Driving Return while Rewarding Our Heroes
  • Reprise Digital and Etihad Airways: Using Fluid Content to Drive Revenue
  • Optimus Performance Marketing & Victorinox AG: Partnering with an Icon
  • TUI & impact.com: A travel recovery story

INDUSTRY AWARDS


Best Industry Initiative

The Finalists Are:

  • BravoVoucher: Going Green, inside and out!
  • The Rakuten Advertising International Collective (RAIC)
  • TopCashback’s Green Cashback – Making a Difference
  • Wavemaker UK: What’s your Social Intelligence?

Best Partnership NEW

The Finalists Are:

  • Awin, Myprotein & SimplyCook: Using Brand Partnerships to enhance customer loyalty and reach new customer audiences
  • Thinking beyond the realms of a traditional performance relationship – Incubeta and Ebay
  • CJ & CreatorIQ: Two Industry Leaders, One Great Solution
  • Global Savings Group and gocertify
  • intent.ly and Currys – Electric Partnerships
  • Optimise’s Uswitch & Lidl Partnership
  • Protect Your Bubble and Endsleigh Insurance – Supported by Acceleration Partners and impact.com
  • Rocket, The London Dungeon and Brook
  • The Codes to Success – VoucherCodes, Dorothy Perkins & Awin

Best Performance Marketing Agency

The Finalists Are:

  • Acceleration Partners: Genuine Partnerships. Exceptional Outcomes.
  • Aira: Redefining our value proposition to become great
  • Neo Media World – The digital transformation agency with a performance attitude
  • Optimus Performance Marketing: Providing best in breed affiliate management
  • Reprise Digital: A Performance Agency with Flow
  • RocketMill – Performance Agency of the Year
  • Silverbean – Partnerships that matter
  • Crafted: The Power of the Mix
  • ThoughtMix: 2021 in Review
  • Medialab: Turning Transparency into Transformative Growth

Best Performance Marketing Technology

The Finalists Are:

  • CJ’s Affiliate Customer Journey: Data in the Hands of Both Publishers & Advertisers
  • Intelligent Reach: driving performance through data
  • gocertify helping brands become strategic with their discount offering
  • impact.com – The Partnership Management Platform
  • Partnerize Turns Partnerships into Profit Centers Via Automation
  • ProQuo AI
  • RevLifter: Unlocking a Billion-Pound Growth Opportunity
  • Swapi
  • Uniqodo’s Promotion Experience Platform
  • Virtual Shopping Assistant from Envolve Tech

Best Team in Performance Marketing

The Finalists Are:

  • Acceleration Partners Client Services Team: We are Connectors.
  • Awin’s Key Account Management: Maintaining first-class service on a four-day week
  • Best Team in Performance Marketing – RocketMill Media
  • Global Savings Group – Best Team in Performance Marketing
  • impact.com’s Customer Success Team: How to achieve a 0% staff turnover rate
  • The Innovation Department: CJ’s Business Operations & Excellence Team
  • The Rakuten Advertising Team
  • TopCashback Partnerships Team

Industry Rising Star

The Finalists Are:

  • Amelia Ensell – Wavemaker
  • Amelia Ensell – Wavemaker & Raman Gill – CJ
  • Francesca Dakin – Awin
  • Jacob Woodhouse – TopCashback
  • Nicole Wellman – Rakuten Advertising
  • Raman Gill – CJ
  • Smita Pillai – impact.com

Industry's Choice of Publisher

The Finalists Are:

  • Bravo Savings Network
  • Genie Ventures Ltd.
  • Global Savings Group
  • TopCashback

Publisher's Choice of Network

The Finalists Are:

  • Beyond the 1%: How Awin scaled its publisher expertise in 2021
  • CJ Affiliate
  • Rakuten Advertising

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