2021 Shortlist

We are delighted to unveil the 2021 Performance Marketing Awards Shortlist; recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

Click on the tabs below to reveal the shortlist of potential winners for each category.

 

CHANNEL & CAMPAIGN AWARDS


Best Affiliate Marketing Innovation

 

The Finalists Are:

  • Awin + Branch unlock the app for boohoo
  • Awin: Tesco Innovates In-Store Experience
  • ForwardPMX: The Perfect Pairing with Scotch Malt Whisky Society Ambassadors
  • Gobsmack & Admiral Insurance: Admiral Rewards – Customer Engagement Programme
  • OptimiseMedia Market Intelligence
  • Partnerize and The Specialist Works for OVO Energy
  • Publisher Discovery & LinkConnector Take Affiliate Recruitment with AI to Unprecedented Heights!

Best Brand Engagement Campaign

The Finalists Are:

  • ASICS & Global Savings Group Working in Aid of Mind to Support the Movement for Mental Wellbeing
  • Awin: Samsung Supports Emergency Workers
  • OMD UK: McDonald’s “I’m Lovin It Live”
  • Partnerize and The Specialist Works for OVO Energy
  • Taboola, Otty and QueryClick

Best Content Marketing Campaign

 

The Finalists Are:

  • Auto Trader & PR Agency One: Eau de New Car Campaign
  • Awin & Sky Mobile: Content Collaboration for sky-high sales
  • Hargreaves Lansdown & finder.com: Guiding investors through a global pandemic
  • MediaVision & Share to Buy – Staying Ahead of the Market
  • Groupon – Sending Some Love This Valentine’s with Vodafone
  • Starcom & Domino’s: Real-Time Data Insights at the Speed of NHS Emergency Services

Best Data-Led Campaign

 

The Finalists Are:

  • Awin & TalkTalk: Walking the Walk to Profit
  • CJ, Great Little Trading Company & Cardlytics: Data-driven affiliate, driving incremental sales
  • Stellantis, Starcom and Nielsen: Driving 15% media efficiency by optimising multi-touch attribution
  • Incubeta & The Perfume Shop: Using Seamless Search to Drive Revenue Growth
  • IBM, Eightbar and Verizon Media- Match point: ‘The Greatest Championship’ Wimbledon
  • Medialab & Guide Dogs: Filling a COVID Fundraising Gap
  • Partnerize and Reward for MandM Direct
  • Rakuten Advertising & Cardlytics for Harvey Nichols: Driving growth through cardlinking strategies
  • The Underpensioned Campaign by NOW: Pensions and The 10 Group

Best Influencer Marketing Campaign

The Finalists Are:

  • Awin, Carphone Warehouse & Google: Influencing the Smartphone Market Through the Pixel Lens
  • Impact & Mapiful
  • Partnerize for Charlotte Tilbury Beauty – Magic Makeup Stars
  • PHD UK & TikTok: Driving Excitement for the Launch of the VOLKSWAGEN Tiguan
  • Rakuten Advertising & Jo Malone: Using Performance Data To Inform Influencer Strategy
  • Zorka.Agency: YouTube Progress Bar for a Mobile Game Promotion

Best Integrated Performance Campaign

The Finalists Are:

  • Auto Trader & PR Agency One: Eau de New Car
  • CHS & HSBC UK: Agility and innovation within the Mortgages marketplace
  • MG OMD & MAC Cosmetics – Virtual Try On
  • OMD UK: McDonald’s Appy Days
  • Tug & GenesisCare – Integrated Media Planning To Support Patients’ Cancer Care Journey

Best Lead Generation Campaign

 

The Finalists Are:

  • CJ Affiliate & Acorn TV – Harnessing relationships, trust and expertise to deliver streaming subscribers
  • CJ Affiliate & The North Face – Investing in the brand: Trialling lead generation in retail
  • Fitness Marketing Agency & Elite: Survival Of The Fittest – Building Leads For a Stronger Future
  • Incubeta & Quintain Living: Driving Performance in a Virtual World
  • MCG Digital Media: Dominating property investment lead generation by adopting AI with a mobile first approach.
  • MoneyGram / Artefact: Mobilising mobile money transfers
  • PHD UK: Audi Fleet Vehicles
  • Saint-Gobain Digital Centre

Best Managed Affiliate Programme - Enterprise Level

The Finalists Are:

  • Awin & BT Group: Working as one, with Scrum
  • Awin & Wilko – Riding the Covid Wave: Reshaping strategy in the face of adversity
  • eBay Partner Network
  • CJ Affiliate & Bose – Agile affiliate: Driving growth during lockdown
  • Optimise Media for GoCompare.com
  • Optimus Performance Marketing & Kwik Fit: Driving Tactical Change
  • Partnerize and Navigate Digital for Pizza Hut Delivery
  • Rakuten Advertising & Timberland: ‘Accelerating’ Growth Through a New Business Model

Best Managed Affiliate Programme - SME

 

The Finalists Are:

  • Crabtree and Evelyn: Best in class approach to affiliate marketing
  • Genie Goals in Partnership with Piglet: Exceeding Expectations in the Affiliate Channel
  • Impact, Scale & eve Sleep: Size matters, how to double your partnerships
  • Le Col and Acceleration Partners: Pedalling Success Via The Affiliate Channel
  • Navigate Digital & Craft Gin Club: Expanding Programme Growth of the UK’s Number 1 Gin Subscription Club
  • Optimus Performance Marketing & Construction Materials Online: Building Online Success

Best Paid Search Campaign

 

The Finalists Are:

  • Carat and Co-op Food: Go Faster? It’s what we do.
  • Carat & N Brown Group: Reimagining PPC best practice in the age of machine learning
  • Increasingly: AI Collections for Scandiborn ‘Buying the project not the product’
  • Launch Online & Aria Resorts: Selling Holidays in a Pandemic
  • MCG Digital Media: Providing the care home industry a welcome boost in 2020.
  • Merkle: Turbocharging Shopping activity on a tiny spark of a budget
  • Spark Foundry & Asda: Settling the biggest debate in Search

Best Paid Social Campaign

 

The Finalists Are:

  • Aira & Intentionet – Building Connections & Conversions Via LinkedIn Ads
  • CHS Agency: Petplan Best Care
  • CHS Agency: The British Horse Society Member Acquisition Campaign
  • MG OMD: NHS – COVID-19 Test & Trace App – Launching a life-saving app in record time
  • PHD UK, Tribal, Facebook, VW Financial Services: VW ID.3 EV Education Campaign
  • Rakuten Advertising & Astley Clarke: Record breaking Cyber Week Performance
  • ROAST & Tin Man: The Get It Right (from a Genuine Site) Campaign
  • Groupon – Sending Some Love This Valentine’s with Vodafone
  • Starcom & ASICS: Winning the UK’s Race for Freedom
  • Summit & Joules: Maximising peak performance through Paid Social

Best Price Comparison Website (PCW) Strategy

 

The Finalists Are:

  • Awin & TalkTalk – Feel the Churn: Increasing Visibility and Retention in Telecoms
  • Starling Bank & finder.com: Beyond Compare

Best Programme Launch or Migration

The Finalists Are:

  • Awin-O, Let’s Go
  • CJ Affiliate & Sainsbury’s Group – Software WITH a Service: Migrating, consolidating and mobilising affiliate
  • Rakuten Advertising & Customer First Digital for Face the Future
  • Fuel Affiliate for Sweetzy
  • Impact, Performics & QVC: An Affiliate Phoenix
  • Impact, Silverbean and John Lewis Partnership: A technical revolution
  • Migrating Dell to CJ: A high stakes, high pace migration
  • Silverbean & Robert Goddard: Ready for Liftoff

Best Use of Data

The Finalists Are:

  • Airtime Rewards identifying and delivering a performance marketing strategy for Greggs.
  • Cult Beauty x Cardlytics
  • IBM, Eightbar and Verizon Media- Match point: ‘The Greatest Championship’ Wimbledon
  • Publicis OneSearch: Data Smarts Save Clients Millions
  • Revenue boosting AI & data-driven product discovery for Denby Pottery by Increasingly
  • UpSellit and Samsung – Using Machine Learning to provide incremental revenue

Best Use of Performance During COVID-19 NEW

The Finalists Are:

  • Awin & Tastecard: Evolving from Advertiser to Publisher to Drive Revenue in a Global Pandemic
  • Impact & LetsGetChecked: Testing times bring innovative partnerships
  • Itineris: How the RAF Museum Shop Delivered Record-breaking Sales
  • LES MILLS On Demand
  • Lovehoney in Partnership with Webgains
  • Piggy puts Partners First!
  • Rakuten Advertising & Kurt Geiger: Providing NHS workers with £1m in discounts
  • Starcom & Domino’s: Real-Time Data Insights at the Speed of NHS Services
  • VoucherCodes NHS platform launch

Global Excellence

The Finalists Are:

  • CJ & Dell: Global Expansion Par Excellence
  • Harvey Nichols & Rakuten Advertising: Scaling business across the globe
  • Impact, Silverbean & HelloFresh: Delivering a More Human Partnership
  • Marriott International, Acceleration Partners, and Partnerize
  • RevLifter, CJ & AT&T: Keeping the US Connected
  • twentysix, Deckers & Awin: DIVE into 2020

VERTICAL AWARDS


Best Fashion, Health and Beauty Campaign

The Finalists Are:

  • Awin, LOOKFANTASTIC & UNiDAYS: Making Freshers Fantastic
  • Fountain & HRA Pharma – ellaOne
  • Impact, Starcom, & Penhaligon’s: Selling the scent

Best Finance Campaign

 

The Finalists Are:

  • Giftcloud, Santander & MSM: A Revolutionary Way to Incentivise New Customers by Offering a Helping Hand.
  • CHS: Nudging HSBC UK to the top of digital wallets
  • CHS: One-click Wonder: Using the Amazon Shopping Experience to Increase Spend on HSBC UK Debit Cards.
  • Hargreaves Lansdown & finder.com: Guiding investors through a global pandemic
  • Infectious Media & Weber Shandwick – Creative agency: HSBC fights back against online fraud
  • Optimise Media for GoCompare.com
  • The Kite Factory: How sustainable bank Triodos used Twixtmas to drive new accounts for the new year
  • Zenith & Natwest: Why pay when you don’t have to?

Best Retail and E-Commerce Campaign

 

The Finalists Are:

  • AI Bundling Supercharging AOV for Craghoppers by Increasingly & AWIN
  • Awin, VoucherCodes & Currys PC World: ‘Reaping Rewards in an Unpredictable Climate’
  • Carat and Co-op Food: Go Faster? It’s What We Do.
  • Carat & N Brown Group: Reimagining PPC best practice in the age of machine learning
  • Incubeta: (Pub) crawling Amazon for Laithwaite’s Success
  • Itineris: How the RAF Museum Shop delivered record-breaking sales
  • VoucherCodes, AWIN and Very: Driving Performance During the Most Challenging Q4 on Record

Best Technology and Telecoms Campaign

 

The Finalists Are:

  • Awin: The future is exciting with Vodafone and Samsung
  • Merkle: Unlocking New Audiences With The Power Of Clubcard Plus
  • Groupon – Sending Some Love This Valentine’s with Vodafone
  • Thanks to Aklamio, Virgin Media achieved a 60% uplift in sales in two weeks in 2020.
  • Optimus Performance Marketing & Sage: The Teamwork Cloud
  • Uniqodo for BT – Next-Gen Consoles for BT Customers around Black Friday

Best Travel, Leisure and Lifestyle Campaign

The Finalists Are:

  • Aira & Hagerty – Reaching The ‘Ones Who Got Away’ With Discovery Ads
  • The Kite Factory: How Birch successfully launched a category-breaking hotel during a pandemic
  • Impact & TUI: Turning Turbulence Into Turbocharged
  • OMD UK & Caravan & Motorhome Club – 2020: Thriving in a COVID Crisis
  • Student Beans, Domino’s & CJ: Domino’s Freshers Campaign 2020

INDUSTRY AWARDS


Best Agency-Led Account NEW

The Finalists Are:

  • DMi Partners: Smart Marketing Strategy that had Sock It to Me Dancing Its Socks Off
  • Pizza Hut Delivery & Navigate Digital: Now That’s Delivering Growth
  • Tailor-Made Media has positioned Bright Green Plastics as the industry voice of plastic recycling

Best Customer Conversion Platform

 

The Finalists Are:

  • 15gifts
  • Envolve Tech
  • RevLifter: The Deals Hyper-Personalisation Platform
  • Uniqodo: Promotion to the Power of Experience to delight customers and amplify results
  • UpSellit UK: Working with Advertisers at all stages of the funnel to help them reach their full potential

Best Emerging Technology or Startup NEW

 

The Finalists Are:

  • Envolve Tech
  • gocertify: Verify Shoppers for Group Discounts

Best Industry Initiative

The Finalists Are:

  • Awin Access
  • CJ’s Tracking Integrity Initiative
  • Global Savings Group spearheading affiliate In-App integration
  • Planit’s Founders Package – Removing barriers to entry for early stage businesses
  • VoucherCodes NHS platform launch

Best Partnership NEW

 

The Finalists Are:

  • Giftcloud, Vodafone and USwitch: Maximising Affiliate Campaign Success with Digital Reward Incentives
  • Global Savings Group driving incremental sales for AO.com
  • Redbrain & Clockwork Affiliate
  • Silverbean, HelloFresh x Totum: Breaking the Mould

Best Performance Marketing Agency

The Finalists Are:

  • Aira Adopts Machine Learning to Revolutionise Client & Agency Performance
  • Better Partner Marketing – Acceleration Partners
  • ForwardPMX: The Path to Becoming a Global Data & Technology Driven Marketing Services Partner
  • Medialab: Turning Transparency into Transformative Growth
  • Optimus Performance Marketing: The Foundations of Success
  • ThoughtMix: Supporting Our Clients Through the Pandemic

Best Performance Marketing Technology

The Finalists Are:

  • Bidnamic automated bidding platform for Google Shopping
  • Envolve Tech
  • Impact Partnership Cloud
  • RevLifter: The Deals Hyper-Personalisation Platform
  • Summit: Forecaster triumphs in head to head
  • The Partnerize Platform

Best Team in Performance Marketing

 

The Finalists Are:

  • Acceleration Partners Client Services Team
  • Awin: We are the extra mile
  • Best Team in Performance Marketing: DMi Partners
  • Rakuten Advertising’s UK Team
  • ROAST: Integrated performance team delivers excellence in 2020.
  • TopCashback

Best Wellbeing Initiative NEW

 

The Finalists Are:

  • Awin: 4 days 4 success: a Journey To Increased Employee Happiness and Productivity
  • ForwardPMX People Team Brings Winter Wellness Initiative During Europe’s Third Lockdown Cycle
  • Partnerize: A Holistic Approach To Wellbeing
  • Webgains UK

Industry Rising Star

The Finalists Are:

  • Jake Hodgkiss – TopCashback
  • James Norris – The Groupon Reach Network
  • Jessica Tomkins – Skimlinks
  • Lizzy Mackay – CJ Affiliate
  • Lois Evans – Admiral
  • Mel Blue​ – Director of Affiliate Marketing – Optimus Performance Marketing

Industry's Choice of Publisher

The Finalists Are:

  • Genie Ventures
  • Global Savings Group adding value through user-guided innovation and client mindset
  • JoinPiggy: Browser Extensions, done differently.
  • TopCashback
  • VoucherCodes

Publisher's Choice of Network

The Finalists Are:

  • Awin: Protecting Publisher Businesses Through Innovation
  • CJ Affiliate: Publisher Choice of Network
  • Rakuten Advertising
  • Skimlinks
  • Webgains UK

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