2023 Shortlist

Please see below last year’s Performance Marketing Awards Shortlist; recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

We cannot wait to announce the new shortlist on the 5th April 2024.

Click on the tabs below to reveal the shortlist of potential winners for each category.

 

CHANNEL & CAMPAIGN AWARDS


Best B2B Campaign

The Finalists Are

  • CHS & HSBC UK: HSBC Kinetic makes small business banking simpler and faster

  • Digitas & E.ON: Decarbonising Newham

  • Itineris & Bristows: Turning Creativity into Business Value and Growth

  • NIQ: Achieving More With Less

  • Performics @ Starcom & abrdn: Boosting Global Brand Awareness with Search

  • Square’s multichannel leap into digital ABM with Modern


Best Brand Engagement Campaign

The Finalists Are

  • GSG & eBay: A Bespoke Approach to Brand Awareness

  • Incubeta: Jack of all trades, Master of Malt

  • Kitlocker & Easyfundraising: Supporting Communities and Winning Customers

  • Medialab & Alzheimer’s Society: ‘It’s not called getting old. It’s called getting ill.’ Dementia Action Week 2022

  • OMD UK: Barclays Protections

  • Outbrain, Brand Studio & Elvie: Engaging by Design

  • PHD UK: Delivering Electric Performance With The Volkswagen ID.5

  • Rocket and Madame Tussauds London

  • The Kite Factory & LTA: #YourCourtYourRules; Tackling Perceptions of Tennis to Turn Engagement into Action


Best Content Commerce Campaign

SPONSORSHIP AVAILABLE

The Finalists Are

  • LTK & Warehouse (May – December 2022 Partnership)

  • LTK, Abercrombie & Fitch Cyber Week Campaign

  • Ralph Lauren & Silverbean: Creating Awareness for Ralph Lauren’s Polo ID collection through luxury content


Best Influencer Marketing Campaign

SPONSORSHIP AVAILABLE

The Finalists Are

  • CHS & Petplan UK: Providing Bite-Sized Best Care to the UK’s Pet Owners

  • FKC London Ltd & Wash & Go: World Cup Fan Park

  • LTK, Abercrombie & Fitch: Cyber Week Campaign

  • Pepper Studio & The FT Edit: Influencing Installs

  • Platform 195 & TUI Blue #BlueDecide

  • The Body Shop & Silverbean: Building an Influencer Partnership Platform Focusing on Lasting Relationships and Driving Long-Term Success

  • Wavemaker UK: Fruittella’s Halloween Hotel


Best Integrated Performance Campaign

SPONSORSHIP AVAILABLE

The Finalists Are

  • CHS & HSBC UK: How HSBC Empowered Students to Take Control of their Financial Future, their way

  • CHS & Hyperoptic: Ready to Reach Hyperspeed?

  • Equator + The Belfry Hotel & Resort: Driving Results with Integrated Marketing

  • LTK & Oasis

  • M.i. Media & Happy Hour: Leading MyDieselClaim to World Cup Glory

  • MG OMD: Home Office Violence Against Women And Girls

  • Pepper Studio & The FT Edit: Influencing Installs

  • PHD UK: A Little More Conversation Driving Awareness of Baz Luhrmann’s Elvis Amongst Younger Cinemagoers

  • Vodafone: Standing Out From The Crowd to Win in the Market


Best Lead Generation Campaign

The Finalists Are

  • Auto Trader & CJ: Driving High Quality Leads

  • Awin & Samsung UK: Leading the next Samsung Galaxy Generation

  • Bullet Digital Media & Ten Health & Fitness: Generating fitter lives in LondonBullet Digital Media

  • Itineris & Avado: Capturing Attention and Causing Disruption

  • learndirect Digital Group: Utilising User-Generated Content to Promote Online Learning

  • M.i. Media & Happy Hour: Leading MyDieselClaim to World Cup Glory

  • StrategiQ & Jacada: Selling The True Experience With 2,736% ROAS


Best Managed Affiliate Programme - Enterprise Level

SPONSORSHIP AVAILABLE

The Finalists Are

  • 26 & UGG: Building Brand Heat Through Affiliate Partnerships

  • Awin & M&S: This Is Not Just Any Affiliate Programme, This Is The M&S Affiliate Programme

  • DEPT® & G-Star RAW: Creating and Managing Sustainable Growth for Affiliate

  • Gen3 Marketing & Kwik Fit: Driving Forward in 2022

  • LetsGetChecked & impact.com: The Story After The Growth

  • Optimise Media & Go.Compare

  • Partnerize & Selfridges: Success In The Bag Achieved With Dual SaaS & Services

  • Philips & iO: A Holistic Approach to Affiliate Marketing

  • Summit: Printing money for WTTB


Best Managed Affiliate Programme - SME

SPONSORSHIP AVAILABLE

The Finalists Are

  • Best Western GB, Acceleration Partners & Awin: Driving Cost-Effective Growth

  • Check My Body Health, SYYCO & impact.com: How To Have a Healthy Programme

  • Customer First Digital & Rakuten Advertising: Launching new D2C brand Threadbare

  • Dollar Shave Club: The Specialist Works Boost Customer Retention & Create Smooth Route for Customer Acquisition on the Partnerize Platform

  • Gen3 Marketing & tails.com: Supercharging the Growth of the Affiliate Channel

  • Raging Bull & Genie Goals: Accelerating Growth on a Mature Programme

  • Sage Appliances & Silverbean: Exceeding Growth Targets Via A Full-Funnel Affiliate Strategy


Best Paid Search Campaign

SPONSORSHIP AVAILABLE

The Finalists Are

  • GR0: Using a Full Funnel Google Ads Approach to Acquire Customers for Tax Season

  • MG OMD: Creating Difference that Matters with SpecsTech

  • MG OMD: Managing Capacity on LNER with 1PD

  • OMD UK: Barclays Home Insurance

  • Pets at Home & Increasingly: Showcasing Value for Consumers Amidst Global Cost of Living Crisis

  • PHD UK: Sailing Princess Cruises into Calmer Waters with the Adaption of GOA

  • Protect Line

  • Summit: All the right ingredients for business growth

  • t&s creative communications & Somerset Care: Optimising for Conversions Effectively

  • Total Media


Best Paid Social Campaign

SPONSORSHIP AVAILABLE

The Finalists Are

  • CHS & Petplan UK: Providing Bite-Sized Best Care to the UK’s Pet Owners

  • MG OMD: The career fair from the future

  • OMD UK: The launch of Derry Girls season 3

  • PHD UK: Using the ‘Force’ to Create Buzz for the VW ID. Buzz

  • The Pharm (EssenceMediacom & VMLY&R) for Boots Christmas, Joy For All AR Lens


Best Performance Marketing Innovation

The Finalists Are

  • John Lewis, Silverbean & Revlifter: Innovating the Customer Experience to Recapture Deal-Seeking Customers

  • Link Scanner from Affluent by impact.com

  • Making Science UK & LiveScore: Improving Performance Through Data Intervention

  • MediaVision & New Look

  • MG OMD: Creating Difference that Matters with SpecsTech

  • OMD UK: Channel 4 Hollyoaks – Maxine’s Long Walk Home

  • VEVE & HelloFresh: Performance Marketing Innovation for F&B


Best Programmatic Campaign

SPONSORSHIP AVAILABLE

The Finalists Are

  • EssenceMediacom, GroupM Nexus, & Choreograph: Cancer Research UK

  • OMD UK: Lidl’s Christmas Digital Magazine

  • PHD UK & Volkswagen ID.5: Have We Got Your Attention?


Best Programme Launch or Migration

SPONSORSHIP AVAILABLE

The Finalists Are

  • Awin & Ann Summers: Hopping On Board and Revealing Revenue

  • Optimise & AVIVA Life

  • Partnerize & Bloom & Wild’s: Partnership Strategy Blossoms Following Dual-Provider Software & Services Migration

  • Partnerize & Selfridges: Success In The Bag Thanks to Dual SaaS & Service Offering

  • Partnerize, Karen Millen & Coast: Dressed Up For Success

  • Performics @ Starcom & Contiki: Taking Off for SEO Success with a Managed Migration

  • Tesco, Silverbean & Impact: Achieving Incremental Growth Through Successful Network Migration

  • Watchfinder, Co. & CJ: Delivering A Luxury Launch


Best Social Commerce Campaign

SPONSORSHIP AVAILABLE

The Finalists Are

  • LTK & Oasis

  • Performics @ Starcom & Samsung: From Screen to Green Launching UK’s 1st Shoppable Livestream Event

  • Stellar Global & Sage Appliances : Black Friday TikTok Live

  • The Pharm (EssenceMediacom & VMLY&R) for Boots Christmas, Joy For All AR Lens


Best Use of Data and Insights

SPONSORSHIP AVAILABLE

The Finalists Are

  • Circus PPC & Miele: Collecting Dust (& Revenue)

  • Incubeta & Love Theatre: The Play That Goes Right

  • Maaji & Increasingly: The Power of Human Insight with Data-Led On-Site Merchandising

  • Moonpull: Revealing the Real Cost of Broken Tracking

  • Outbrain Brand Studio & Elvie: Engaging By Design

  • Qatar Airways & CJ: Ringfencing Every Affiliate Interaction to Deliver Increased ROI

  • Reward & Bicester Village: Using CAMEO Segmentation Targeting To Drive New Consumers

  • StrategiQ & Jacada: Selling The True Experience With 2,736% ROAS

  • Zenith Media & Aviva: measurement without the cookies

INDUSTRY & VERTICAL AWARDS


Best Finance Campaign

SPONSORSHIP AVAILABLE

The Finalists Are

  • Awin & RAC: The Road to Recovery

  • CAKE, OMD and Barclaycard: Streamlining the journey, and personalising the product…a first for finance in affiliates!

  • CHS & HSBC UK: How HSBC Reconnected with Customers on Moments That Matter

  • Finder & eToro: Taking the leap Empowering Consumers to Start their Investing Journey

  • Loud Mouth Media & The AA Ireland: ‘Insuring’ Digital Growth

  • MG & Intuit QuickBooks – Leveraging Paid Search Data To Win MTD Search And Inform Online And ATB Media strategies

  • OMD UK : Barclays Home Insurance

  • Optimise Media & HSBC Group UK

  • Revolut, financeAds International & impact.com


Best Retail and eCommerce Campaign

SPONSORSHIP AVAILABLE

The Finalists Are

  • Awin & Nike: A Summer of Women’s Football

  • dentsu X & Heineken: Bringing Together Four Teams with Online and Offline Data to Drive Value

  • GSG & Lovehoney: Driving Brand O-wareness

  • JBL & iO: Utilize the Potential of the Affiliate Channel

  • Performics @ Starcom: Styling a New Digital Wardrobe with Data

  • RevLifter, boohoo, & Awin

  • Reward & Deliveroo: Utilising the Football World Cup to Drive New Revenue

  • Reward & Harvey Nichols: Aligning Omnichannel Sales to Drive Revenue and Loyalty


Best Technology and Telecoms Campaign

SPONSORSHIP AVAILABLE

The Finalists Are

  • Awin & Sky: Growing A Mature Affiliate Programme

  • CHS & Hyperoptic: Ready to Reach Hyperspeed?

  • UNiDAYS, Samsung & Awin: Book2School Campaign

  • UpSellit & Samsung: Driving Incremental Growth During Flagship Launches

  • Vodafone & Awin: Getting It Done Together The Vodafone way

  • VOXI: Winning big on YouTube through innovation and testing


Best Travel Leisure and Lifestyle Campaign

SPONSORSHIP AVAILABLE

The Finalists Are

  • Exclusive Experiences for the Blue Light Card Community with Merlin Entertainments

  • Medialab Group & National Trust: Bringing A Much-Needed Dose of Autumnal Joy to Thousands of Families

  • MG OMD Managing Capacity on LNER with 1PD

  • Qatar Airways & CJ: Ringfencing Every Affiliate Interaction to Deliver Increased ROI

  • Reward & LNER: Driving Customer Acquisition Through Flash PCLO Campaigns

  • SitePlug & Skyscanner: Leveraging Alternative Search Strategies

  • StrategiQ & Jacada: Selling The True Experience With 2,736% ROAS

  • TUI & impact.com: Multi-Dimensional Growth

  • VEVE & TUI: Performance Marketing Innovation for Travel

TEAMS, TEAMWORK & AGENCIES AWARDS


Best Affiliate & Partnership Marketing Agency

The Finalists Are

  • Acceleration Partners: Create What’s Next

  • Gen3 Marketing: One Brand, Global Reach

  • Silverbean: Curating The Culture for Global Excellence & Innovation


Best Performance Marketing Agency

The Finalists Are

  • Loud Mouth Media: Reimagining Performance Excellence

  • Medialab Group: data-driven outcomes for clients we believe in

  • Performics Going From Strength To Strength


Best Team in Performance Marketing

The Finalists Are

  • Acceleration Partners Client Services Team: Helping Brands Unlock Growth Through Partnerships

  • Partnerize: The Power of One for SaaS and Services A Better Way to Partner

  • Partnerships @ Blue Light Card: ‘Alone We Can Do So Little, Together We Can Do So Much’

  • Performics @ Zenith Media: FORGET IN-HOUSE vs. IN-AGENCY IT’S ONE TEAM

  • Rakuten Advertising DealMaker team powers thousands of in-person connections

  • Redbrain Team

  • tails.com Affiliates & Partnerships Team: Driving Outstanding Performance Together

  • TopCashback Team


Industry Rising Star

SPONSORSHIP AVAILABLE

The Finalists Are

  • Alex Webb, Partnerize

  • Chloe Heavisides, VoucherCodes

  • Michaela Carr, TopCashback

  • Rebecca Clarke, Blue Light Card

  • Sophie Van Der Veken, tails.com

  • Toby Glander, intent.ly


Partnership for Good

SPONSORSHIP AVAILABLE

The Finalists Are

  • Asda & Blue Light Card: Supermarket Savings When They’re Most Needed

  • Awin & Currys: Going Greener with The Independent and Evening Standard

  • Bravo Savings Network: Cleaning Up Marine Waste with “Bravo for Oceans”

  • Kepler and PHD: HSBC UK’s ‘Safe Spaces’ campaign for those people experiencing financial abuse

  • Smithfield Agency: Hospitality Rising’s ‘Rise Fast, Work Young’

  • Wavemaker UK and Irwin Mitchell – The Human Touch


Partnership of the Year

SPONSORSHIP AVAILABLE

The Finalists Are

  • Adidas & Blue Light Card: Data-Inspired Partnership Success

  • Admitad & Revolut: Bringing 30K New Users and Increased User Acquisition by 1300%

  • Amazon Grocery (Fresh & Morrisons on Amazon) & Cardlytics

  • Awin: The Sky’s The Limit

  • LTK & Abercrombie & Fitch: Cyber Week Campaign

  • PayPal Honey & Boots UK

  • Value Retail (Bicester Village) & Cardlytics Partnership

  • VEVE & TUI: Performance Marketing Innovation for Travel


Publisher of the Year

SPONSORSHIP AVAILABLE

The Finalists Are

  • Blue Light Card: There For Those, Who Are There For All Of Us

  • Bravo Savings Network: “Fast, Flexible & Responsive”

  • GSG: Driving The Change In The Way People Work (And Buy)

  • Reward: Changing Buying Behaviour Through Precision Personalised-Card-Linked-Offers

  • TopCashback

  • VEVE: Performance Marketing Innovation on Browsers


Together We Solved That

SPONSORSHIP AVAILABLE

The Finalists Are

  • Argos & CJ: Integrating Custom Data to Optimise Commission and Drive ROI

  • Awin & TalkTalk: Leading The Way: FTTC to FTTP

  • impact.com, Skyscanner & Skiplagged Solved That

  • Post For Rent & The Hello Group: First Chief Rabbi-certified Synagogue in the Metaverse

  • Rakuten Advertising Strategic Launch Package: Slashing Implementation Time by 3x

  • Sky & intent.ly: Steps to solving Incrementality

TECHNOLOGY AWARDS


Affiliate Network or SaaS of the Year

The Finalists Are

  • Awin: Faster, Smarter, Simpler Awin’s Recipe for Success

  • CJ: The Win, Win, Win Ecosystem

  • impact.com

  • Partnerize: Software + Services A Better Way to Partner

  • Rakuten Advertising Leads by Delivering the 3 Essentials for Affiliate Success

  • Webgains: Smarter Connections Made Easy Pushing the Boundaries with AI & ML Power Suite


Best Performance Marketing Technology

The Finalists Are

  • Addesu: Bringing Trust Back To Advertising Partnerships

  • Danone and Amazon: Wavemaker’s Audience Galaxy delivers out-of-this-world performance

  • impact.com

  • MediaVision Metis

  • MG OMD: Creating Difference that Matters with SpecsTech

  • Nucleus Links – Automation Platform for Affiliate Publishers

    By: Nucleus Links Client: Demand.io
  • PropellerAds

  • RevLifter: Intelligent Offers Personalisation

  • Sopro

  • Squared.io & Google Ads Automated

  • TrafficGuard: PPC Protect

  • UpSellit UK: Turning Window Shoppers into Lifetime Customers


Best Technology for Retailers

The Finalists Are

  • Envolve Tech & OPI Wella: Driving Sales Through Conversations

  • Live Ramp’s Safe Haven Drives Highly Personalised Experiences

  • Measured: Incrementality Platform for Media Optimization

  • Pets at Home & Increasingly: Showcasing Value for Consumers Amidst Global Cost of Living Crisis

  • RevLifter: Intelligent Offers Personalisation

  • Uplift Ads Retail Media Platform by Platform 195

  • Valuedynamx & IAG Loyalty

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