Sarah Clarke isn’t your average marketer, but does tick the stereotype of being full of BS. Sarah’s true strength lies in her unique blend of behavioural science (BS) and data expertise. She isn’t just about ticking boxes and generating meaningless insights; she’s about understanding the “why” behind human behaviour and using that knowledge to craft strategic business solutions that drive behaviour change and real commercial impact.

Sarah’s worked across a wealth of brands and agencies, from network giants like iProspect and McCann to boutique SMEs such as Impression and ClickThrough, delivering growth and results on everything from ecommerce businesses to charitable campaigns. At present, Sarah is working as Strategy Director at Universal McCann (UM), dissecting client problems and balancing immediate impact with long-term vision and reward, ensuring that every campaign is a stepping stone towards the bigger picture.