With over six years of experience in performance marketing, Sophie has developed a deep expertise in affiliate, partnerships, and influencer marketing. Throughout her career, she has successfully launched and managed affiliate programs across multiple countries, driving growth and enhancing brand visibility. Sophie’s ability to develop strategic relationships has been a key factor in delivering measurable results and scaling businesses in competitive markets.

Currently, Sophie leads performance marketing at Republic of Cats, where she’s focused on expanding their reach and driving sustainable growth. Her goal is to optimise the team’s marketing strategies, refine our partnerships, and elevate the brand’s presence across digital platforms as they continue to grow and scale.