Germana has 8 years of marketing experience and a deep passion for e‑commerce, she is currently lead the Samsung MX affiliate strategy within the DTC division. Her career in affiliate marketing began in 2018 at Webgains before progressing to Awin, where she advanced to Team Leader overseeing the Currys Group. In 2023, Germana transitioned brand‑side to Samsung, taking a strong foundation in network management, partner development and performance‑driven strategy.