James is an industry veteran with 22 years experience in the affiliate and partnerships world, even remembering when PiLive was named a A4U (the hairline definitely rings true). From early days advertiser side, through to creating and scaling merchant partnerships publisher side across cashback, closed user group, and today across fintech, James is passionate about the partnership model, the people, and the innovation this enables. James is excited to continue to support the channel as it continues to elevate and create new standards.