Jack is a UK partnerships leader specialising in retail media and affiliate-led growth. As Head of Partnerships at Sovendus, Jack works with brands to unlock incremental revenue through performance-driven collaborations that sit at the intersection of affiliate, retail media and strategic brand-to-brand partnerships. Jack is passionate about simplifying what can often feel like a complex ecosystem, and turning it into scalable, commercially meaningful growth. Over the years, he has built and led high-performing partnership strategies across major UK and European brands, focusing on new customer acquisition, measurable incrementality and long-term commercial value. Jack cares deeply about doing deals properly, building genuine relationships, and creating structures that work for everyone involved.