Polishing the Programme: How impact.com and Taylor & Hart Created 3,755% ROI Sparkle

The Challenge

Taylor & Hart, a custom luxury jeweller, faced a crisis in its partnership programme. Plagued by a 35% fraud rate and blind tracking that ignored early-funnel influence, the channel was untrustworthy and heavily reliant on paid search. In a high-stakes industry where average order values are high, research cycles are exceptionally long, and margins are lean, traditional last-click attribution made meaningful optimisation nearly impossible.

The Strategy

By migrating to impact.com and integrating directly with Salesforce, the brand executed a radical optimisation, shifting from opaque, last-click attribution to a transparent, full-funnel model that tracked leads as well as sales.

Execution and Innovation

The entry turned a compromised, fraud-ridden channel into a primary engine for high-quality lead generation and incremental revenue.

Results

A conversion rate increase from 0.028% to 2.9%, a 123% boost in transactions, and a 3,755% ROI.

Judge's Verdict

"Genuinely progressive and technically sophisticated, a full-funnel, lead-based attribution strategy that redefined the role of affiliate marketing in a high-consideration category."

"Outstanding results: significant improvements in conversion rates, ROI, and revenue — a new benchmark for data-driven transformation in the affiliate channel."