MediaCom UK and Bartle Bogle Hegarty for Tesco

With Easter being one of the biggest holidays in the UK, MediaCom faced an uphill task to protect Tesco’s leading market share between “the Big Four” supermarkets to save shoppers from international retailers and bargain stores. The team used paid social that was streamlined but effective, using tailored messaging to shout about Tesco’s Easter egg products. The campaign proved its worth with £1.5 million revenue and a ROAS of £8.97 – the highest data that science company Dunnhumby ever recorded.