About the Award

This award recognises the well-executed, holistic management of an SME brand’s affiliate programme, whether managed in-house, by an agency, network, or SaaS.

Judges will be looking for clear objectives, smart execution, creativity, measurable results, and the human touch that makes SME programmes unique.

For this category, an SME is defined as a company with fewer than 250 employees and an annual turnover under £40 million.