The Challenge

TRIP set out to establish itself as the dominant drinks brand on TikTok Shop — a platform still largely unproven as a scalable retail channel for FMCG brands. The ambition required building a creator ecosystem, a live shopping operation and a performance engine capable of delivering sustained, category-defining growth from scratch.

The Strategy

Go Places built an always-on campaign powered by One Place, its proprietary decision-intelligence platform, enabling real-time optimisation across pricing, stock, creators and live performance simultaneously.

Execution and Innovation

A large-scale creator participation model activated up to 150,000 creators, while a professional live commerce operation delivered 250+ hours of high-intent retail programming across structured product launches.

Results

TRIP became the number one drinks brand on TikTok Shop, achieving 449% GMV growth in a single month, and generating 3.5 billion searches.

Judges’ Verdict

“A masterful integration of content, commerce and community, with the One Place AI platform synchronising live performance, stock health and creator activity for real-time optimisation.”

“Explosive results and innovative first-mover advantage represent a truly elite, integrated marketing success story.”