Redefining Affiliate as a Full-Funnel Growth Engine Through Team-Led Innovation

The Challenge

Clients were demanding more than last-click optimisation. In a highly challenging climate across both retail and the wider performance marketing industry, Acquire needed to evolve beyond traditional affiliate management to become a multi-disciplined growth partner.

The Strategy

Acquire repositioned affiliate as a full-funnel channel, introducing awareness-led investment, content-first strategies, and data-led partner development, combining consultancy-led strategy with hands-on execution across affiliate, influencer, content, LLM visibility, TikTok, and Amazon Affiliates.

Execution and Innovation

Automated reporting, workflow optimisation, and capacity planning unlocked 28% more strategic time for the team, while meaningful wellbeing initiatives and B Corp status pending reflected a genuine commitment to people-first values.

Results

A +9% year-on-year revenue uplift across clients, a +15% improvement in CVR, and +5% overall agency growth.

Judge's Verdict

"Strong client retention and a forward-thinking attitude toward continually redefining affiliate marketing.”

"A real commitment to team welfare – meaningful wellness initiatives, memorable team trips, and a core focus on workplace diversity."