A geriatric in digital terms, Gratified. Founder Alice has clocked up almost two decades working in social. She was instrumental in leading pre-2010 influencer and digital marketing efforts for industry giants such as Vice Media, helping them achieve a valuation of $5.7 billion, and has crafted more recent award-winning social, influencer, and content strategies for brands including IKEA, Diageo, Penguin Random House, and L’Oréal.