Maria has over 20 years in the performance media space, from vendor, agency and client perspectives. Having helped to pioneer performance marketing during 8 years at TradeDoubler, she worked with clients across all sectors to develop cross-channel commercial strategies and attribution models. In 2010, she moved client-side to run digital media teams for some of the UKs biggest retail names, such as House of Fraser and M&S.
For the past 6 years, she has been working to join performance and brand-building initiatives into a single investment ecosystem driving commercial growth. She joined the hospitality group Greene King in June 2021 in support of the brilliant mission to ‘Pour Happiness into Customers’ Lives’.
