Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth each year through Samsung’s owned eStore, EPP and Student websites. Aligning Online Marketing strategies across Search (Paid and Organic), Affiliates, CRM (Email, Push and App), Paid Social, Programmatic Display and Online Video has allowed Samsung to maximise in-market and high propensity traffic through to Samsung.com, and ultimately has led to DTC now contributing more than 10% of overall Business revenue.