Nathan is a highly accomplished leader in social and digital strategy, with over a decade of experience delivering transformative results for some of the world’s most iconic brands, including Disney, Nike, and L’Oréal. As Head of Paid Social at Wavemaker UK, Nathan oversees a team of 45 experts, driving innovation and excellence across the agency’s diverse client portfolio. Under his leadership, social media spend has grown by 45% year-on-year, fueled by strategic initiatives like the bespoke OPI (Organic, Paid, Influencer) consultancy. This approach empowers brands to achieve the perfect balance between brand-building, performance marketing, and influencer activities, delivering measurable, data-driven outcomes tailored to each client’s needs.

Nathan’s career is defined by a passion for combining creative ingenuity with analytical precision to solve complex challenges and drive growth. He has spearheaded groundbreaking campaigns, such as Nike’s first-ever smart, dynamic creative campaign, which delivered over 18,000 creative variations across 12 markets, and led Disney’s digital transformation across EMEA. Beyond campaign success, Nathan is deeply committed to fostering talent and building high-performing teams, significantly reducing churn and supporting multiple promotions within his department. Through thought leadership, strategic training programs, and platform-first innovations, Nathan has not only elevated client success but also positioned his teams and agencies as leaders in the ever-evolving social media landscape.