Pippa is the Head of Performance Marketing at the Financial Times, where she leads high-impact marketing campaigns and drives subscription growth across global markets. With extensive experience in both brand and performance marketing, she brings a strategic approach to audience-first marketing, budget optimisation, and the integration of innovative platforms and technologies, collaborating closely with media agencies to maximise results.

Passionate about the industry, Pippa has a strong track record of building and leading high-performing teams and navigating the complexities of multi-product marketing in a competitive landscape. Her expertise enables her to critically evaluate marketing strategies, campaign effectiveness, and overall business impact.

As a judge at the PMAs, Pippa is excited to celebrate the best talent in the industry, recognising the innovation, creativity, and excellence that drive marketing forward.