Yasmin Breen has extensive performance marketing experience, beginning her career in employee benefits publishers before moving agency-side to Publicis Media. Here she became Head of Acquisition, leading a team specialising in Affiliate and Lead Generation marketing. The Acquisition team worked with a variety of household name clients in the Finance, Travel, Retail and FMCG sectors.

She has since moved into consulting at MH&A, working to create exceptional outcomes for her clients. She is particularly interested in the future role of performance marketing, new technologies and pushing the boundaries of what’s possible in the space.