Through clever, timely content and strategic use of the election news agenda, the Financial Times attracted over 70,000 new registered readers, driving exceptional growth in the US market.
Best Lead Generation Campaign
About the Award
Rewards activity that meets client objectives by delivering high-quality prospects via smart, cost-efficient and ethical practices, with clear alignment to campaign goals.
Entries should highlight innovative targeting, compliance, nurturing strategies, and proof of how leads converted into meaningful outcomes (sales, sign-ups, subscriptions etc).
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View the entry kit containing essential guidance, entry criteria and judges tips.
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2025 Gold Winner
Reaching new readers with the FT’s US Election newsletter
By: Financial TimesClient/Partner: InDigitalRead about this winning entry →2025 Silver Winner
Raising a Glass to Growth: How Majestic Wine & Cardlytics Captured More Customers
By: CardlyticsClient/Partner: Majestic Wine2025 Bronze Winner
Changing how we manage Lead Generation: A Data-Driven Success Story for Co-op Food Membership
By: CaratClient/Partner: The Co-operative Group2025 Finalists
Acquirz Ltd: Turning Clicks into Conversions
By: Acquirz LtdClient/Partner: 4ComBreaking the Lease-ing Ceiling: How Way of Life Redefined BTR Marketing
By: Effect DigitalClient/Partner: Way of LifeChanging how we manage Lead Generation: A Data-Driven Success Story for Co-op Food Membership
By: CaratClient/Partner: The Co-operative GroupMapping Journeys and Driving Leads for East of England Co-op Funeral Services
By: IncubetaClient/Partner: East of England Co-Op Funeral ServicesRaising a Glass to Growth: How Majestic Wine & Cardlytics Captured More Customers
By: CardlyticsClient/Partner: Majestic WineReaching new readers with the FT’s US Election newsletter
By: Financial TimesClient/Partner: InDigitalSample & Spark: Elizabeth Arden and iProspect’s Lead-Gen Revolution
By: iProspectClient/Partner: Elizabeth ArdenVisit Orlando, All Response Media, and CJ Leads Create a First-Party Growth Engine for Central Florida Tourism
By: CJClient/Partner: Visit Orlando, All Response Media