About the Award

This award recognises the expert management of an enterprise brand’s affiliate programme, whether managed in-house, by an agency, network, or SaaS. Judges will be looking for clear objectives, smart execution, creativity, measurable results, and evidence of how large-scale programmes are managed effectively.

Enterprise brands face unique challenges in affiliate management, from complex partner ecosystems and cross-market coordination to compliance, scalability, and integration with wider brand objectives. Entries should demonstrate how these challenges were addressed while delivering strong outcomes.

For this category, an enterprise brand is defined as a company with more than 250 employees or an annual turnover above £40 million.