By tapping into Reddit’s car community and amplifying the voices of passionate Octavia fans, this campaign transformed a traditionally “boring” model into an exciting and highly talked-about product, driving outstanding engagement, record orders, and remarkable brand recall.
Best Paid Social Campaign
About the Award
Recognises innovative, impactful paid social activity that achieves performance outcomes while clearly meeting client objectives.
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2025 Gold Winner
Skoda + PHD: Creating the Octavia Reddit Edit
By: PHD MediaClient/Partner: Reddit / SkodaRead about this winning entry →2025 Silver Winner
Tick Tock: Calling Time on the Gender Pension Gap
By: ZenithClient/Partner: Lloyds Banking Group2025 Bronze Winner
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