2024 Winners Archive

CHANNEL AND CAMPAIGN AWARDS

Best Content Partnership

 

Winner:
Awin & M&S: They shoot, they score! An M&S Dream Team

By: Awin Client/Partner: M&S

Highly Commended:
Driving results with a gutsy content campaign!

By: KINESSO UK&I

Finalists

  • Bringing it home: How Hertz Switzerland used a global content strategy to target local search and drive revenue by 522%
    By: Stickyeyes
  • Sheer Brilliance in Beauty: A Dazzling Content Collaboration with Space NK and SheerLuxe
    By: Space NK
  • Universal Orlando Resort and Saturday Night Takeaway Partnership
    By: Universal Destinations and Experiences

Best Experimental Campaign

 

Winner:
Brainlabs’ tech combatted paid search inflation for Estée Lauder Companies UK&I

By: Brainlabs

Highly Commended:
Making it personal: Gousto drives innovation and cuts tech time with personalised home pages

By: Gousto

Finalists

  • A CAPI New Year for Volkswagen
    By: PHD UK
  • Awin & Vodafone: Utilising the power of affiliate exclusive pricing and rewards in the UK Telco Market
    By: Awin & Vodafone
  • Brainlabs harnessed first-party data to maximise growth for Simply Business
    By: Brainlabs
  • Digital Voices x Frubes #TryMeFrozen
    By: Digital Voices

Best Full Funnel Strategy

 

Winner:
FTF ON THE ROAD – Breaking Down the Barriers of Digital

By: Customer First Digital

Highly Commended:
Fibrefast performance: A full funnel, full fibre approach

By: Incubeta

Finalists

  • Elevating ROAS and Customer Loyalty for Aptamil
    By: Wavemaker UK
  • Future’s Bright Beam – Synthagen fulfilling your healthier life dream
    By: Invette
  • Gen3 Marketing & Lovehoney – ‘That Full Funnel Buzz’
    By: Gen3 Marketing
  • Growing non-alcoholic aperitif Mother Root by 350% in
    By: Ballpoint
  • Performics @ Starcom & QVC: Navigating a Turbulent Market Through a Full Funnel Approach to Affiliates
    By: Performics @ Starcom
  • Weekday & Rakuten Advertising’s Full-Funnel Campaign Drives a 60% Surge in Student Orders
    By: Rakuten Advertising

Best Performance Marketing Innovation

Zilch

Winner:
Transforming the voucher experience: Currys’ success with gocertify’s OfferHub

By: gocertify

Highly Commended:
Samsung & UpSellit: Increasing average order value through dynamic personalisation

By: UpSellit UK

Highly Commended:
Smart Post-Transaction Rewards

By: BrandSwap

Finalists

  • affiliate.ai – Bringing AI to affiliate marketing
    By: affiliate.ai
  • Audience Engine: Welcome to the Full-Funnel Potential of Partnerships
    By: Rakuten Advertising
  • Brand Vibrancy Score: A New Frontier For Effective Performance Marketing
    By: McCann Experience

Best Use of AI

 

Winner:
affiliate.ai – Generative Reporting to Supercharge Affiliate Marketing

By: affiliate.ai

Highly Commended:
Using Proprietary Tech To Drive Incremental Growth and Expansion

By: Jaywing

Finalists

  • Growing organic traffic efficiently with AI-powered copy
    By: Brave Bison

Best Use of Dynamic Commissioning

 

Winner:
Ipsos and impact.com implement a first-of-its-kind dynamic payout system

By: impact.com

Highly Commended:
Incubeta & Julian Charles – Drawing The Curtain On Fixed Commission Rates.

By: Incubeta

Finalists

  • Superdrug & Rakuten Advertising: 50% Sales Growth by Driving Online Shoppers In-Store
    By: Rakuten Advertising

Best Use of Programmatic Ad Buying

 

Winner:
Essencemediacom combined the benefits of programmatic ad buying and human expertise to help Blinds 2go increase their new customer mix and deliver strong marketing efficiencies.

By: Essencemediacom

Highly Commended:
Channel 4 rebrand

By: OMD UK

Finalists

  • Essencemediacom’ s adaptive approach to programmatic ad buying transferred Warner Leisure’s programmatic activity, delivering a 54% lower CPA year on year.
    By: Essencemediacom North
  • Going Beyond the Human Touch for VWG
    By: PHD UK

Best Lead Generation Campaign

 

Winner:
David Lloyd & DAC’s Targeted SEO Approach

By: DAC

Highly Commended:
Full-Fibre with a Full-Pipeline

By: Hewitt Matthews

Finalists

  • 3 weeks, £350k revenue and a 10:1 ROI – Golley Slater & Precision Proco
    By: Golley Slater
  • British Heart Foundation, PhD UK, and CJ Lay the Foundation to Save Thousands of Lives from Heart and Circulatory Disease
    By: CJ
  • Providing a springboard for Amazon Launchpad
    By: Allison
  • Supercharging growth for The Open University
    By: OMD UK

Best Paid Search Campaign

 

Winner:
Hyper Localisation for a National Boiler Brand

By: OMD UK

Highly Commended:
44% Growth Unlocked: How iD Mobile Surpassed Paid Search Targets With Jaywing’s Proprietary Tech

By: Jaywing

Finalists

  • AImpactful Paid Search
    By: PHD UK
  • From Traffic Driver to Conversion Machine: How Hearts & Science Helped JLR Pivot Paid Search for Success
    By: Hearts & Science
  • It takes a (Furniture) Village: Using automation & collaboration to drive sales growth
    By: Brave Bison
  • Jack.tm & LeaseLoco – Doubling Gross Profit With The Power of Automation
    By: www.jack.tm
  • Jack.tm & OnTheBeach – Peak Profits With The Power Of Search
    By: www.jack.tm
  • MOSS’s PMax campaign increased Google Ads revenue by 37% and ROAS by 44% in 3 months
    By: Stellar Search
  • Search Protect
    By: OMD UK
  • Tesco Bank & 8 Million Stories – Embracing Modern Search within the Home Insurance Market
    By: Tesco Bank

Best Use of Data and Insights

WeShop

Earn shares in WeShop for shopping like normal. Every time you shop, share & invite, you’ll earn a slice of the pie. In a world-first, WeShop aims to give 90% of the business to the community that uses it. Every time you shop, share & invite, you’ll earn shares in the company and so become a shareholder.
We call it ShareBack, which is a reward offered exclusively to members of the WeShop community, where members receive shares in WeShop for shopping online, inviting their friends who make a purchase or influencing a purchase by posting recommendations.

Once WeShop is listed on an internationally recognised stock exchange (aiming for September 2024), you can sell or keep them as an investment. Our community are our shareholders. Everyone in the WeShop team and everyone who uses it is part of the movement to democratise consumer ownership. With industry-leading conversion rates and rapid growth, WeShop will launch in the USA soon! 

https://we.shop/

Winner:
In Digital & Puresport – Data stories to triple your ROI

By: In Digital


Highly Commended:
LOVEtheatre & Incubeta; When the Robots are No Longer Right

By: Incubeta

Finalists

  • ASICS x AMPC: A New Era for Placement Transparency & Incrementality. Powered by Partnerize.
    By: Partnerize
  • Braidr & Clermont Hotel Group: Discovering London’s Hidden Food Gems
    By: Braidr
  • Cornetto Soft Server
    By: Mindshare
  • Hyper Localisation for a National Boiler Brand
    By: OMD UK
  • Jack.tm & OnTheBeach – Peak Profits With The Power Of Search
    By: www.jack.tm
  • Passion Digital & Knight Frank – Unlocking the power of data
    By: Passion Digital
  • Rewriting Paid Media History
    By: Overdrive Digital
  • Transforming JML’s digital approach to achieve an 83% increase in sales
    By: MI Media

Best Paid Social Campaign

 

Winner:
It’s not itchy, we promise – Hello Earth Agency x BRANWYN

By: Hello Earth Agency


Highly Commended:
How we successfully improved consideration for tails.com with dog owners across Meta and YouTube.

By: tails.com / Incubeta

Finalists

  • Did we do ‘Kenough’ to paint Social Media pink?
    By: PHD UK
  • Driving Relevance and Revenue With User-Generated Content For Wunderbrow
    By: Silvertip Digital
  • Easy as 1, 3, 5: Gousto innovates on Meta with a super social campaign to supercharge sign-ups
    By: Gousto
  • Magnet Kitchens x Spin: Driving kitchen renovations with paid social innovation.
    By: Spin
  • Married at First Sight UK
    By: OMD UK
  • Ode to Bakery
    By: OMD UK

Best Managed Affiliate Programme - Enterprise

 

Winner:
Silverbean & Waitrose: Results to FEEL GOOD about

By: Silverbean


Highly Commended:
Awin & Sky: Flying High

By: Awin & Sky

Highly Commended:
Retail, Rethought: Frasers x Partnerize, Thinking Without Limits

By: Partnerize

Finalists

  • Atlanta Group & Optimise -Elevating Performance: From firm foundations to Peak Performance
    By: Optimise
  • Awin & LOOKFANTASTIC UK: Affiliates Never Looked So Fantastic
    By: Awin & LOOKFANTASTIC UK
  • Gen3 Marketing & Lovehoney – Education is the Key to Success
    By: Gen3 Marketing
  • Seraphine Don’t Mind the Bump in Orders, Traffic & Revenue on Partnerize Power of One
    By: Partnerize
  • Switching Gears: Uswitch & Optimise pivot to drive Growth in a Changing market
    By: Optimise

Best Managed Affiliate Programme - SME

 

Winner:
Thoughtmix and Ego – Sustainable growth for fast fashion

By: Thoughtmix


Highly Commended:
Peachy results with Who Give’s A Crap & The Specialist Works

By: The Specialist Works

Finalists

  • Gen3 Marketing & Oak Furniture Superstore – Rooting for Success in 2023
    By: Gen3 Marketing
  • Unlocking Success: Absolute Collagen & EssenceMediacom’s Pathway to Growth
    By: Essencemediacom

Best Use of Influencer Marketing

 

Winner:
Harrods H beauty Carnival: From Online to Store, THG Society Get the Party Started using the Influencer Channel for Brand, Traffic, and Footfall, Powered by Partnerize

By: Partnerize


Highly Commended:
Luisaviaroma, Klarna Creator Program, and CJ Elevate the Luxury Merchant Brand and Drive Outstanding Sales Growth

By: CJ

Finalists

  • Innovating with Influencers: Redefining our Social Media Approach
    By: The Financial Times Client/Partner: Pepper

Best Integrated Performance Campaign

 

Winner:
Married at First Sight UK

By: OMD UK


Highly Commended:
Rejuvenating MZ SKIN’s Cross Channel Strategy

By: Incubeta

Finalists

  • Digital Futures Unveiled: The Financial Times’ Trailblazing Campaign
    By: The Financial Times Client/Partner: Pepper
  • Future’s Bright Beam – Synthagen fulfilling your healthier life dream
    By: Invette
  • Growing non-alcoholic aperitif Mother Root by 350% in
    By: Ballpoint
  • My McDonald’s App
    By: OMD UK

Best Brand Engagement Campaign

 

Winner:
Human Led, Tech Powered – The Golden Ratio

By: PHD UK


Highly Commended:
A+ Your UNi Game

By: UNiDAYS

Finalists

  • Delta Hotels by Marriott 2023 Marketing Campaign
    By: Marriott Hotels Limited
  • The TUI Takeoff: VEVE Drives Incremental Returns.
    By: VEVE
  • Zilch | Surprising Shoppers at Morrisons with the best Christmas gift ever
    By: Zilch

TEAMS, TEAMWORK & AGENCIES AWARDS

Best Affiliate & Partnership Marketing Agency

VEVE

VEVE is a technology-based performance and brand marketing platform that enables brands to connect with 1 BN+ devices across various mobile handsets (OEMs), Internet Browsers, App Stores and Premium Apps across the globe. The strong collaboration enables brands to access 36% of smartphone and desktop users in North America and 50% across Europe. The massive reach along with the novelty of the VEVE’s on-device ad formats helps brands drive clicks, visits, new user acquisitions, sales, subscriptions, and app installs.

https://www.veve.com/en/

Winner:
Silverbean: Going For Gold

By: Silverbean


Highly Commended:
Accelerating Success: A Year of Growth and Impact in Partnership Marketing

By: Acceleration Partners

Highly Commended:
Gen3 Marketing – Meeting the Challenge

By: Gen3 Marketing

Finalists

  • Thoughtmix: A Year of Innovation, Collaboration, and Affiliate Mastery
    By: Thoughtmix

Partnership for Good

 

Winner:
Championing Financial Education for our Children’s Future

By: Finder


Highly Commended:
Digital Voices x Tails.com Community Fund

By: Digital Voices

Finalists

  • Bravo Savings Network – saving the oceans as well as consumers money!
    By: Bravo Savings Network
  • GSG x Wilderness International: Our sustainability mission to protect the rainforest
    By: Global Savings Group
  • Performics @ Starcom & ASICS & Good-Loop – Uniting for Good, Amplifying Results
    By: Performics @ Starcom
  • TescoBank&Optimise; The Power of Clubcard – every little helps in a cost-of-living crisis
    By: Optimise

Together We Solved That

 

Winner:
Uniqodo & BT Group: Seamless Plusnet to EE Migration Lands Unprecedented Retention Success

By: Uniqodo


Highly Commended:
Performics@Starcom & The Travel Corporation – The Power of One

By: Performics @ Starcom

Finalists

  • 3 Companies Solve It Together: B&Q, Dentsu UK&I and impact.com propel affiliate revenue
    By: impact.com
  • Driving SEO Performance for Audi
    By: PHD UK
  • Proving the Value of Paid Media with Advanced Incrementality Testing
    By: Artefact
  • TopCashback Tackling Tracking
    By: TopCashback

Best Team in Performance Marketing

 

Winner:
Unleashing Performance Marketing: DAC’s Team UK is Committed to Excellence, Results & Fun

By: DAC


Highly Commended:
Excellence in Team Dynamics, Empowerment, and Performance Achievement Award

By: Hello Earth Agency

Highly Commended:
Why acceleration made Performics @ Spark Foundry the industry front runner.

By: Spark Foundry

Finalists

  • Client-First Innovation Across Borders
    By: Bravo Savings Network
  • GSG Best Performance Marketing team
    By: Global Savings Group
  • Partnerize’s Power of One: SaaS and Services – A Better Way to Partner.
    By: Partnerize
  • TopCashback: A ‘Fair Play’ Approach to Partnerships
    By: TopCashback
  • Why Performics @ Starcom is PMAs Best Team in Performance Marketing 2024
    By: Performics @ Starcom

Best Performance Marketing Agency

 

Winner:
Performance in Motion: Setting New Standards In Digital Performance Marketing Excellence

By: KINESSO UK&I


Finalists

  • People, Purpose, Profit – Hello Earth Agency
    By: Hello Earth Agency
  • Vervaunt
    By: Vervaunt

Publisher of the Year

 

Winner:
Rewarding Relationships: TopCashback’s Strategic Success

By: TopCashback


Highly Commended:
GSG – Publisher of the Year 2024

By: Global Savings Group

Finalists

  • Blue Light Card: Platinum Performance Powered By Product, People & Partnerships
    By: Blue Light Card
  • Bravo Savings Network
    By: Bravo Savings Network
  • WeShop: Our Community Are Our Shareholders.
    By: WeShop

Industry Rising Star

 

Winner:
Finley Mcinerney

By: Pepper (HotUKDeals)


Finalists

  • Adam Scott
    By: GroupM
  • Alex Savage
    By: Awin
  • Maddie Crossling
    By: KINESSO UK&I
  • Sophie Adam
    By: Partnerize
  • Victoria Gallego
    By: TopCashback

Partnership of the Year

 

Winner:
Sky & Moneysupermarket Group: Skyrocketing Success

By: Sky & Moneysupermarket Group


Highly Commended:
Make it Magical with Marriott Bonvoy and Disney’s Wish

By: Marriott International

Finalists

  • B&Q partners with Dentsu UK&I and impact.com to supercharge affiliate channel
    By: impact.com
  • Blue Light Card & Ninja, Exceptional Growth Through People, Promotion & Partnership
    By: Blue Light Card
  • Cardlytics & Waitrose: Maximising Incremental Sales through Partnership
    By: Cardlytics
  • Performics @ Starcom & Choose Love: United for Change
    By: Performics @ Starcom
  • Zilch & Morrisons: revolutionising affiliate marketing through seamless collaboration
    By: ZILCH
  • ‘What Fuels You’ KIND Snacks partnership with the FA and England Lionesses
    By: KIND Snacks

TECHNOLOGY AWARDS

Best Technology for Retailers

 

Winner:
The Launch of Uniqodo’s Experience Builder: Redefining Retail Promotions

By: Uniqodo


Highly Commended:
UpSellit and Roman – How UpSellit’s Coupon Experience Platform combats cart abandonment

By: UpSellit UK

Finalists

  • Cutting edge social sharing technology that unlocks unprecedented value for brands
    By: Soreto
  • impact.com / creator
    By: impact.com
  • Jack.tm & Cernucci – Bringing The Bling To Black Friday
    By: www.jack.tm

Best Performance Marketing Technology

 

Winner:
BENlabs’ AI-Driven Insights Empower Brands and Creators To Reach New Audiences

By: BENlabs


Highly Commended:
Lunio: The Marketing Efficiency Platform

By: Lunio

Finalists

  • A Proactive Solution to Combatting Ad Fraud and Taking Back Control of Advertising Budgets
    By: TrafficGuard
  • Brainlabs’ tech combatted paid search inflation for Estée Lauder Companies UK&I
    By: Brainlabs
  • Innovative data-rich lead generation platform supercharging clients’ performance marketing
    By: ScoreApp
  • KAS: The de facto cookiless platform – people-based, not digital-identifier based.
    By: KINESSO UK&I
  • Squared.io – Google Ads. Automated.
    By: Squared.io
  • Your brand. Your offers. Your data: gocertify is rewriting the discount search experience
    By: gocertify

Affiliate Network or SaaS of the Year

TopCashback

At TopCashback we’re proud to have established ourselves as the UK’s leading cashback platform, helping our 14 million users save money when they shop from our range of 6,000+ brands. Despite our exponential growth since launching in 2005, we remain dedicated towards our mission of being the most generous cashback company in the world.

https://www.topcashback.co.uk/ Twitter

Winner:
Awin: Choice, Control, and Customisation

By: Awin


Finalists

  • Adtraction: A High-Service Alternative
    By: Adtraction
  • CJ: Trusted Technology, Data, and Solutions
    By: CJ
  • impact.com
    By: impact.com
  • Partnerize
    By: Partnerize
  • Rakuten Advertising Platform Delivers on Extraordinary Affiliate Intelligence
    By: Rakuten Advertising

INDUSTRY & VERTICAL AWARDS

Best Retail and eCommerce Campaign

 

Winner:
Jack.tm & Secret Sales – Making Gross Profit Skyrocket

By: www.jack.tm


Highly Commended:
Driving traffic, revenue, and ROAS: The success story of Nobody’s Child

By: Incubeta

Finalists

  • Awin & Nike: Go BIGGER, Go LIVE
    By: Awin & Nike
  • Burberry, Reward & Rakuten Advertising triple UK in-store sales by targeting travellers
    By: Rakuten Advertising
  • FTF ON THE ROAD – Breaking Down the Barriers of Digital
    By: Customer First Digital
  • Jack.tm & OnTheBeach – Peak Profits With The Power Of Search
    By: www.jack.tm
  • Outrunning the competition at the London Marathon 2023
    By: Brave Bison

Best B2B Campaign

 

Winner:
Bigging-up the start-ups with HSBC Kinetic

By: CHS


Highly Commended:
Autodesk, Upsellit, and CJ Skyrocket Conversion Rates by Redirecting to the Best Offers in Market

By: CJ

Finalists

  • Executing a top-tier paid search strategy for a B2B campaign
    By: REBEL
  • If anyone can, Precision Proco can! A B2B campaign from Golley Slater.
    By: Golley Slater
  • Unwrapping Success: The Impact of Pion’s Festive Hub on Boosting Engagement and Conversions
    By: Pion

Best Finance Campaign

 

Winner:
Defying the downturn: Achieving growth in tough market conditions.

By: Finder


Highly Commended:
Tesco Bank, Optimise

By: Optimise

Finalists

  • Elevating Barclays mortgages through tactical channel integration
    By: OMD UK
  • Pioneering Partnerships & Promotional Firsts – Reinventing Current Account Switcher Offers
    By: Optimise
  • Reinvesting in Onboarded Potential: Growth HQ x InvestEngine ISA Campaign 2023
    By: Growth HQ Client/Partner: Impact.com
  • TSB x Partnerize: Creating Better Lending Experiences for Thousands of Borrowers
    By: Partnerize

Best Technology and Telecoms Campaign

 

Winner:
Uniqodo & BT Group: Seamless Plusnet to EE Migration Lands Unprecedented Retention Success

By: Uniqodo


Highly Commended:
Awin, Plusnet & Tyviso: Beyond Acquisition – Using Brand Partnerships to improve retention

By: Awin, Plusnet & Tyviso

Finalists

  • Cardlytics & SKY: Mobile Partnership
    By: Cardlytics

Best Travel Leisure and Lifestyle Campaign

 

Winner:
Jack.tm & OnTheBeach – Peak Profits With The Power Of Search

By: www.jack.tm


Highly Commended:
Hogwarts Legacy

By: PHD UK

Finalists

  • “Do it Better”: SitePlug and Skyscanner’s Collaborative Journey to Partnership Success
    By: SitePlug
  • Driving market share through precision audience targeting
    By: Reward
  • From Savings to Shamrocks: A TopCashback & Tourism Ireland Adventure
    By: TopCashback
  • More Than a Gym: David Lloyd’s Premium SEO Strategy
    By: DAC
  • Skywards Journey – Liftoff in CAVU’s 2023’s Travel Campaign
    By: Global Savings Group
  • Utilising AI to empower growth for Warner Hotels
    By: EssenceMediacom North
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