Awin and Currys had an innovative approach, driving 23% YoY revenue growth. Their strategic expansion, improved tracking, and forward-thinking partnerships have set a new benchmark in affiliate marketing excellence.
Best Affiliate Programme Optimisation
About the Award
Judges will seek to reward outstanding management of a brand’s affiliate program that has leveraged data-driven insights or creative strategies to optimise and significantly enhance the affiliate programme’s growth, profitability, or efficiency.
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View the entry kit containing essential guidance, entry criteria and judges tips.
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2025 Gold Winner

Awin x Currys: Fine-tuned for Success
By: AwinClient/Partner: CurrysRead about this winning entry →2025 Silver Winner
ASICS’ Big Bet: The Placement Tagging System That Tripled UK Investments
By: AMPCClient/Partner: ASICS2025 Bronze Winner
Levelling Up: Directly from PlayStation Affiliate Programme Evolution, Powered by Partnerize
By: PartnerizeClient/Partner: Playstation2025 Finalists
ASICS’ Big Bet: The Placement Tagging System That Tripled UK Investments
By: AMPCClient/Partner: ASICSAwin x Currys: Fine-tuned for Success
By: AwinClient/Partner: CurrysBest Affiliate Program Optimisation
By: Lo DigitalClient/Partner: Kiki McDonoughGearing Up for Growth: Halfords’ Strategic Affiliate Optimization
By: MG OMDClient/Partner: HalfordsLevelling Up: Directly from PlayStation Affiliate Programme Evolution, Powered by Partnerize
By: PartnerizeClient/Partner: PlaystationPrecision Planning and Optimisation Enable Snapfish and CJ to Make Q4 2024 Picture Perfect
By: CJClient/Partner: SnapfishShifting Gears: How The AA & Awin Turbocharged their Affiliate Programme
By: The AAClient/Partner: AwinSilverbean & Under Armour: Protecting The House & Conquering Cyber Week
By: SilverbeanClient/Partner: Under Armour