Best Brand Awareness Campaign

About the Award

The Best Brand Awareness Campaign award aims to recognise initiatives that effectively engage an audience with a brand through a performance-driven approach.

The winning campaign will have successfully generated brand awareness and consideration, while also driving meaningful conversations or actions within the targeted audience segment, ultimately contributing to the company’s core objectives.

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2025 Gold Winner

Takis – Face the Intensity

Takis – Face the Intensity

By: PHD ManchesterClient/Partner: Takis

Despite fierce competition and limited budget, PHD Manchester’s innovative use of UGC and platform-specific tools drove a 6-point increase in awareness and a 66% rise in purchase intent.

2025 Silver Winner

The Hundred – Year 4 Not Out

By: Threepipe ReplyClient/Partner: England & Wales Cricket Board

2025 Bronze Winner

Easyfundraising, Waitrose & Silverbean: Together for Good

By: easyfundraisingClient/Partner: Waitrose & Silverbean

2025 Finalists

  • Building Brand Awareness for a Comfortable Future with Origin Mattress

    By: ThoughtmixClient/Partner: Origin Mattress
  • Easyfundraising, Waitrose & Silverbean: Together for Good

    By: easyfundraisingClient/Partner: Waitrose & Silverbean
  • Precision-Driven Brand Awareness: Continental’s Innovative Campaign for Discerning Driver

    By: EssenceMediacom NorthClient/Partner: Continental Tyres
  • Propellernet x Panasonic – Paris Olympics 2024  Brand Awarenes

    By: PropellernetClient/Partner: Panasonic
  • Takis – Face the Intensity

    By: PHD ManchesterClient/Partner: Takis
  • The Hundred – Year 4 Not Out

    By: Threepipe ReplyClient/Partner: England & Wales Cricket Board
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