By shifting to authentic, content-driven strategies that spoke directly to Gen Z’s frustrations, this campaign revitalised student engagement. Collaborating with UNiDAYS and Raptor, VOXI exceeded KPIs, demonstrating the power of emotional, user-generated content in modern mobile marketing.
Best Use of Content Commerce
About the Award
This category recognises an exceptional campaign or partnership that has successfully delivered sales or defined outcomes via mass media, editorial partners, creators or strategic content, whilst informing and inspiring consumers.
Entries should detail the strategy deployed and the technologies used to drive success.
2025 Gold Winner
Unlimited Engagement: A Gen Z-Centric Campaign to Revitalise VOXI’s Affiliate Strategy
By: VOXI MobileClient/Partner: UNiDAYS, Raptor2025 Silver Winner
Football Fever Starts Here: Sports Direct’s Winning Play in Content Commerce, Powered by Partnerize.
By: PartnerizeClient/Partner: Sports Direct2025 Bronze Winner
Driving effective consideration through tailored YouTube creative
By: IncubetaClient/Partner: Tails.com2025 Finalists
Driving effective consideration through tailored YouTube creative
By: IncubetaClient/Partner: Tails.comFootball Fever Starts Here: Sports Direct’s Winning Play in Content Commerce, Powered by Partnerize.
By: PartnerizeClient/Partner: Sports DirectHoover and MailOnline clean up on content commerce
By: Mail Metro MediaClient/Partner: HooverMytheresa and Rakuten Flip the Script in Affiliate with a Powerful and More Profitable Content Commerce Platform
By: Rakuten AdvertisingClient/Partner: MytheresaUnlimited Engagement: A Gen Z-Centric Campaign to Revitalise VOXI’s Affiliate Strategy
By: VOXI MobileClient/Partner: UNiDAYS, Raptor