By shifting to authentic, content-driven strategies that spoke directly to Gen Z’s frustrations, this campaign revitalised student engagement. Collaborating with UNiDAYS and Raptor, VOXI exceeded KPIs, demonstrating the power of emotional, user-generated content in modern mobile marketing.
Best Use of Content Commerce
About the Award
Recognises campaigns or partnerships that drive outcomes via mass media, editorial partners, creators or strategic content, informing and inspiring consumers while delivering results.
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