By leveraging first-party data and advanced experimentation, In Digital grew the FT’s registered user base by 600,000 and more than doubled ad revenue, setting a new standard in audience monetisation.
Best Experimental Campaign
About the Award
Savvy marketers push boundaries and seek innovative solutions to overcome challenges. Regardless of budget size—whether micro, small, or large—judges are eager to recognise those who have embraced a test-and-learn approach through experimental campaigns. These campaigns should leverage new technologies, creative ideas, or data-driven insights that have delivered positive results for the client.
2025 Gold Winner
600k New Registered Users, £10m+ in Ad Revenue: The Experiment That Changed FT’s Audience Model
By: In DigitalClient/Partner: The Financial Times2025 Finalists
600k New Registered Users, £10m+ in Ad Revenue: The Experiment That Changed FT’s Audience Model
By: In DigitalClient/Partner: The Financial TimesLounge’s Perfect Fit: Webgains and Linkby Power the Rise of Britain’s Next Modern Fashion House
By: WebgainsClient/Partner: Lounge, Webgains, LinkbyTakis – Face the Intensity
By: PHD ManchesterClient/Partner: TakisWalt Disney Travel Company International, Snapfish, and CJ Create Elevate Brand-to-Brand Partnerships to a New Level
By: CJClient/Partner: Walt Disney Travel Company International, Snapfish