The partnership between Finder and GoHenry expertly blended financial education, engaging content, and fun, using beloved characters like Paddington Bear to drive acquisitions. Their innovative approach to teaching kids valuable money management skills exceeded expectations, making learning both impactful and enjoyable.
Best Finance and Insurance Campaign
About the Award
Judges will seek to reward a campaign that has excelled within the finance or insurance vertical through the use of performance-based methodologies.
Entries should showcase how the campaign was creatively planned and strategically executed, highlighting any technologies that added significant value.
This category is open to submissions in collaboration with one or multiple clients and must be focused on a specific campaign.
2025 Gold Winner

Finder & GoHenry: Leveraging Great Offers, Financial Education, Fun and Paddington Bear to Supercharge Acquisitions!
By: FinderClient/Partner: GoHenry2025 Silver Winner
Optimise & GoCardless Go Big; Transformational Growth in the Partner Channel
By: OptimiseClient/Partner: GoCardless2025 Bronze Winner
Turning Challenges into Opportunities: How Finder & eToro Ignited Investing Growth Amid High-Interest Rates
By: FinderClient/Partner: eToro2025 Finalists
Brand Partnerships to the Rescue
By: BrandSwapClient/Partner: The AAFinder & GoHenry: Leveraging Great Offers, Financial Education, Fun and Paddington Bear to Supercharge Acquisitions!
By: FinderClient/Partner: GoHenryOptimise & GoCardless Go Big; Transformational Growth in the Partner Channel
By: OptimiseClient/Partner: GoCardlessPurr-fecting Growth for Pets Best
By: IncubetaClient/Partner: Pets BestSmall Pockits, Big Impact – Finding the Path to Growth for Pockit
By: AddesuClient/Partner: PockitTurning Challenges into Opportunities: How Finder & eToro Ignited Investing Growth Amid High-Interest Rates
By: FinderClient/Partner: eToro