Best Full Funnel Strategy
About the Award
Judges are looking for well-executed campaigns or strategies that effectively leverage multiple partner collaborations and diverse performance marketing methods to engage and influence consumers across all stages of the purchasing funnel.
Sponsorship Available
2025 Finalists
366 Days of SPF: Pioneering Awareness and Education in Daily Sun Protection
By: Face The FutureClient: Face The Future & Customer First DigitalChannel 4: Our Best Day Ever
By: OMD UK (Channel 4) Client: Channel 4Harrods and Rakuten Advertising use customer-centric planning to make affiliate a top source of long-term sales and brand value
By: Rakuten AdvertisingClient: HarrodsHilton’s Self Reflection for PerfectionHilton
By: CaratClient: HiltonProgrammatic Prowess: Butlin’s Journey to Surpassing Booking Goals
By: EssenceMediacom NorthClient: ButlinsPutting the ‘U’ in Beauty: Reigniting Loyalty for ELC Brands at Boots.
By: Boots Media Group (BMG)Client: Estée Lauder Companies (ELC)Styling engagement for Denman Brush
By: IncubetaClient: Denman BrushTailored for Impact: Levi’s Peak Performance Strategy
By: KINESSO UK&IClient: Levi's, UM
2024 Winner
