Harrods and Rakuten Advertising impressed with a customer-centric, data-driven affiliate programme. By shifting to a full-price, high-value focus, they drove sustainable growth, exceeding expectations across all funnel stages and redefining luxury retail marketing.
Best Full Funnel Strategy
About the Award
Judges are looking for well-executed campaigns or strategies that effectively leverage multiple partner collaborations and diverse performance marketing methods to engage and influence consumers across all stages of the purchasing funnel.
2025 Gold Winner
Harrods and Rakuten Advertising use customer-centric planning to make affiliate a top source of long-term sales and brand value
By: Rakuten AdvertisingClient/Partner: Harrods2025 Silver Winner
Putting the ‘U’ in Beauty: Reigniting Loyalty for ELC Brands at Boots.
By: Boots Media Group (BMG)Client/Partner: Estée Lauder Companies (ELC)2025 Bronze Winner
366 Days of SPF: Pioneering Awareness and Education in Daily Sun Protection
By: Face The FutureClient/Partner: Face The Future & Customer First Digital2025 Finalists
366 Days of SPF: Pioneering Awareness and Education in Daily Sun Protection
By: Face The FutureClient/Partner: Face The Future & Customer First DigitalChannel 4: Our Best Day Ever
By: OMD UK (Channel 4) Client/Partner: Channel 4Harrods and Rakuten Advertising use customer-centric planning to make affiliate a top source of long-term sales and brand value
By: Rakuten AdvertisingClient/Partner: HarrodsHilton’s Self Reflection for PerfectionHilton
By: CaratClient/Partner: HiltonProgrammatic Prowess: Butlin’s Journey to Surpassing Booking Goals
By: EssenceMediacom NorthClient/Partner: ButlinsPutting the ‘U’ in Beauty: Reigniting Loyalty for ELC Brands at Boots.
By: Boots Media Group (BMG)Client/Partner: Estée Lauder Companies (ELC)Styling engagement for Denman Brush
By: IncubetaClient/Partner: Denman BrushTailored for Impact: Levi’s Peak Performance Strategy
By: KINESSO UK&IClient/Partner: Levi's, UM