Harrods and Rakuten Advertising impressed with a customer-centric, data-driven affiliate programme. By shifting to a full-price, high-value focus, they drove sustainable growth, exceeding expectations across all funnel stages and redefining luxury retail marketing.
Best Full Funnel Strategy
About the Award
Recognising campaigns that coordinated multiple partners and tactics across the entire customer journey – from awareness to conversion.
Entries should show clear objectives, smart measurement across funnel stages, and proof of how the integrated approach drove results.
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2025 Gold Winner
Harrods and Rakuten Advertising use customer-centric planning to make affiliate a top source of long-term sales and brand value
By: Rakuten AdvertisingClient/Partner: HarrodsRead about this winning entry →2025 Silver Winner
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