By tapping into Reddit’s car community and amplifying the voices of passionate Octavia fans, this campaign transformed a traditionally “boring” model into an exciting and highly talked-about product, driving outstanding engagement, record orders, and remarkable brand recall.
Best Paid Social Campaign
About the Award
Judges are looking to recognise an innovative and impactful paid social campaign or strategy that achieved outstanding results through a performance-driven approach.
Whether the goal was to drive sales, boost engagement, amplify with UGC, generate leads, or perhaps increase footfall, entries should clearly demonstrate how the campaign met and exceeded the client’s objectives.
2025 Gold Winner
Skoda + PHD: Creating the Octavia Reddit Edit
By: PHD MediaClient/Partner: Reddit / Skoda2025 Silver Winner
Tick Tock: Calling Time on the Gender Pension Gap
By: ZenithClient/Partner: Lloyds Banking Group2025 Bronze Winner
Accelerating Results with AI: Paid Social Retail Ads Just Got Smarter at John Lewis
By: MGOMDClient/Partner: John Lewis2025 Finalists
Accelerating Results with AI: Paid Social Retail Ads Just Got Smarter at John Lewis
By: MGOMDClient/Partner: John LewisHow Silvertip Digital raised Wunderbrow’s perfect eyebrows.
By: Silvertip DigitalClient/Partner: WunderbrowHow Three transformed their social strategy to unlock the true potential of social media in 2024
By: PerformicsMoving at the Speed of News: How The Economist’s Embraced Automation for Election-Year Subscription Growth
By: iProspectClient/Partner: The EconomistPropellernet x Pour Moi – “Doubling revenue through the power of video”
By: PropellernetClient/Partner: Pour MoiSkoda + PHD: Creating the Octavia Reddit Edit
By: PHD MediaClient/Partner: Reddit / SkodaTick Tock: Calling Time on the Gender Pension Gap
By: ZenithClient/Partner: Lloyds Banking GroupTo Reels or not to Reels
By: OMD UKClient/Partner: Barclays