In partnership with Optimise, GoCardless achieved exceptional growth by blending creativity, strategic commissioning, and a proactive affiliate network. The campaign set new benchmarks in B2B finance, delivering outstanding results and surpassing all expectations in customer acquisition and business impact.
Best Programme Launch or Migration
About the Award
Judges are looking for a standout affiliate or partner program launch or migration that showcases excellence in research, planning, and execution.
The winning entry should demonstrate successful partner adoption, optimisation, and growth. Success can be illustrated through various metrics, such as increased revenue, profitability, improved efficiencies, market expansion, enhanced alignment with brand objectives, synergy, and the diversity of partnership types.
This category is open to advertisers managing in-house or via agencies, affiliate networks, or SaaS partnership platforms.
2025 Gold Winner

Optimise & GoCardless Go Big; Transformational Growth in the Partner Channel
By: OptimiseClient/Partner: GoCardless2025 Silver Winner
Reeling in Success: How Bradley’s Fish Hooked Record Sales with Affiliate & Influencer Partnerships
By: Redu Connect.AgencyClient/Partner: Bradley's Fish2025 Bronze Winner
Butlins’ Affiliate Awakening: From Trial Run to Home Run with Webgains and EssenceMediacom
By: WebgainsClient/Partner: Butlin's, Webgains, EssenceMediacom2025 Finalists
Butlins’ Affiliate Awakening: From Trial Run to Home Run with Webgains and EssenceMediacom
By: WebgainsClient/Partner: Butlin's, Webgains, EssenceMediacomHarvey Nichols Streamlining Success Through Strategic Migration and Collaboration
By: PartnerizeClient/Partner: Harvey NicholsNatWest Group, Awin, Initiative: Compliance without Compromise – The NatWest Migration Story
By: AwinClient/Partner: NatWest GroupOptimise & GoCardless Go Big; Transformational Growth in the Partner Channel
By: OptimiseClient/Partner: GoCardlessReeling in Success: How Bradley’s Fish Hooked Record Sales with Affiliate & Influencer Partnerships
By: Redu Connect.AgencyClient/Partner: Bradley's FishThe Perfect Fit: A Tailored Affiliate Launch for Oliver Brown with Acquire
By: AcquireClient/Partner: Oliver Brown London