OMD UK expertly leveraged data-driven insights to tackle declining market penetration and successfully re-engage key shopper segments. By targeting younger and older audiences with tailored messaging, it drove over 122k incremental conversions and exceeded expectations with impressive ROI.
Best Retail and eCommerce Campaign
About the Award
Rewards retail/eCommerce campaigns that excel through performance methodologies, with clear planning, strategic execution and value-adding technologies.
Sponsorship Available
2025 Gold Winner
Not all oats are Quaker Oats
By: OMD UKClient/Partner: QuakerRead about this winning entry →2025 Silver Winner
SharkNinja x Tyviso: A recipe for high performing brand partnerships
By: TyvisoClient/Partner: SharkNinja2025 Bronze Winner
Alpro Plant-Based Yogurts: Cultivating Growth Rooted in a Retail Strategy
By: Wavemaker UKClient/Partner: Danone2025 Finalists
Alpro Plant-Based Yogurts: Cultivating Growth Rooted in a Retail Strategy
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By: Co-op Media NetworkClient/Partner: AB InBevCult Beauty & Awin – An Advent To Remember
By: AwinClient/Partner: Cult BeautyMaking customer acquisition bloom for Floral Street
By: IncubetaClient/Partner: Floral StreetNot all oats are Quaker Oats
By: OMD UKClient/Partner: QuakerSharkNinja x Tyviso: A recipe for high performing brand partnerships
By: TyvisoClient/Partner: SharkNinjaUpsellitProviding Dynamic Content Campaigns through Custom API’s & the DVLA.Upsellit
By: UpsellitClient/Partner: Protyre