OMD UK expertly leveraged data-driven insights to tackle declining market penetration and successfully re-engage key shopper segments. By targeting younger and older audiences with tailored messaging, it drove over 122k incremental conversions and exceeded expectations with impressive ROI.
Best Retail and eCommerce Campaign
About the Award
Judges will look to reward a retail or eCommerce campaign that has excelled through the use of performance-based methodologies.
Entries should showcase how the campaign was creatively planned and strategically executed, highlighting any technologies that added significant value.
This category is open to submissions in collaboration with one or multiple clients and must focus on a specific campaign.
2025 Gold Winner
Not all oats are Quaker Oats
By: OMD UKClient/Partner: Quaker2025 Silver Winner
SharkNinja x Tyviso: A recipe for high performing brand partnerships
By: TyvisoClient/Partner: SharkNinja2025 Bronze Winner
Alpro Plant-Based Yogurts: Cultivating Growth Rooted in a Retail Strategy
By: Wavemaker UKClient/Partner: Danone2025 Finalists
Alpro Plant-Based Yogurts: Cultivating Growth Rooted in a Retail Strategy
By: Wavemaker UKClient/Partner: DanoneAndrex Gets Comfortable with Retail Media
By: PHD Media LimitedClient/Partner: Kimberly-ClarkCo-op Media Network & AB InBev: Serving up an ace campaign for Stella Artois at Wimbledon
By: Co-op Media NetworkClient/Partner: AB InBevCult Beauty & Awin – An Advent To Remember
By: AwinClient/Partner: Cult BeautyMaking customer acquisition bloom for Floral Street
By: IncubetaClient/Partner: Floral StreetNot all oats are Quaker Oats
By: OMD UKClient/Partner: QuakerSharkNinja x Tyviso: A recipe for high performing brand partnerships
By: TyvisoClient/Partner: SharkNinjaUpsellitProviding Dynamic Content Campaigns through Custom API’s & the DVLA.Upsellit
By: UpsellitClient/Partner: Protyre