Wavemaker UK won for their innovative use of first-party data, driving £3.2 million in incremental revenue and a 9.51% uplift in bookings. Their geo-led, omnichannel programmatic campaign effectively targeted lapsed and new potential customers, ensuring significant market impact.
Best Travel Leisure and Lifestyle Campaign
About the Award
Judges will seek to reward a campaign that has excelled within the travel, leisure, or lifestyle verticals through the use of performance-based methodologies.
Entries should showcase how the campaign was creatively planned and strategically executed, highlighting any technologies that added significant value.
This category is open to submissions in collaboration with one or multiple clients and must be focused on a specific campaign.
2025 Gold Winner
Sailing to programmatic brilliance with an omnichannel, geo-led first-party data strategy
By: Wavemaker UKClient/Partner: P&O Cruises2025 Silver Winner
Achieving Staycation Success with Diversified Affiliate Tactics and Seamless Execution
By: PartnerizeClient/Partner: Parkdean2025 Bronze Winner
From Kids’ Clubs to Conversions: impact.com & TUI’s Family-Focused Affiliate Triumph
By: impact.comClient/Partner: TUI2025 Finalists
Achieving Staycation Success with Diversified Affiliate Tactics and Seamless Execution
By: PartnerizeClient/Partner: ParkdeanDriving organic website traffic for EURO 2024 surpassing goals and achieving exceptional results
By: Click ConsultClient/Partner: UEFAFrom Chat to Takeoff: How Skyscanner, AskLayla, and impact.com Redefined Travel
By: impact.comClient/Partner: Skyscanner, AskLaylaFrom Kids’ Clubs to Conversions: impact.com & TUI’s Family-Focused Affiliate Triumph
By: impact.comClient/Partner: TUISailing to programmatic brilliance with an omnichannel, geo-led first-party data strategy
By: Wavemaker UKClient/Partner: P&O CruisesThe Originals: Transforming Legacy into Luxury Performance
By: Effect DigitalClient/Partner: The Savoy