Wavemaker UK won for their innovative use of first-party data, driving £3.2 million in incremental revenue and a 9.51% uplift in bookings. Their geo-led, omnichannel programmatic campaign effectively targeted lapsed and new potential customers, ensuring significant market impact.
Best Leisure, Lifestyle and Wellness Campaign
About the Award
Rewards performance campaigns across leisure, lifestyle, and wellness sectors – including fitness, health, beauty, fashion, food, and experiences.
Judges will be looking for creative planning, strategic execution, and the smart use of technology to deliver measurable outcomes.
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View the entry kit containing essential guidance, entry criteria and judges tips.
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2025 Gold Winner
Sailing to programmatic brilliance with an omnichannel, geo-led first-party data strategy
By: Wavemaker UKClient/Partner: P&O CruisesRead about this winning entry →2025 Silver Winner
Achieving Staycation Success with Diversified Affiliate Tactics and Seamless Execution
By: PartnerizeClient/Partner: Parkdean2025 Bronze Winner
From Kids’ Clubs to Conversions: impact.com & TUI’s Family-Focused Affiliate Triumph
By: impact.comClient/Partner: TUI2025 Finalists
Achieving Staycation Success with Diversified Affiliate Tactics and Seamless Execution
By: PartnerizeClient/Partner: ParkdeanDriving organic website traffic for EURO 2024 surpassing goals and achieving exceptional results
By: Click ConsultClient/Partner: UEFAFrom Chat to Takeoff: How Skyscanner, AskLayla, and impact.com Redefined Travel
By: impact.comClient/Partner: Skyscanner, AskLaylaFrom Kids’ Clubs to Conversions: impact.com & TUI’s Family-Focused Affiliate Triumph
By: impact.comClient/Partner: TUISailing to programmatic brilliance with an omnichannel, geo-led first-party data strategy
By: Wavemaker UKClient/Partner: P&O CruisesThe Originals: Transforming Legacy into Luxury Performance
By: Effect DigitalClient/Partner: The Savoy