Best Use of Data and Insights Archives - Performance Marketing Awards

Best Use of Data and Insights

Judges will be seeking entries that demonstrate smart and strategic use or analysis of first-, second-, or third-party data.

Entrants should clearly illustrate how their data-driven approach has directly contributed to the success of their campaign or initiative.

Data that delivers: winning customers with smarter targeting & bigger rewards
By: CardlyticsClient: Samsung
Driving Value: Peugeot’s Value-Based Bidding Masterclass
By: Performics @ StarcomClient: Peugeot
From Insights to Impact: Unleashing the power of data to unlock incremental sales for Special K
By: CaratClient: Kellanova | Special K
LS Eleven x Nestle – Making mischief with data driven insights
By: LS Eleven Media ServicesClient: Nestle
Revolutionising Marketing with First-Party Data: Saga Cruise’s Story
By: AUDIENCES, iProspectClient: Saga Cruise
Scaling Success: How Publicis Warehouse Boosted Samsung’s Amazon Sales Efficiency
By: Performics and Publicis WarehouseClient: Samsung
SMARTY’s Data-Driven Social Strategy: Leveraging Customer Tenure & Location Insights for Optimised Ad Performance
By: Zenith MediaClient: SMARTY Mobile
The North Face and CJ Unlock £27 Million from a Comprehensive Approach to Data-Driven Analysis and Planning
By: CJClient: The North Face