The partnership between Awin, BrandSwap, and Currys has successfully transformed retail advertising by leveraging brand partnerships to unlock high-margin revenue streams. Through innovative use of non-endemic advertising, they achieved significant revenue growth, exceeding ambitious targets and demonstrating impactful business results.
Best Use of Affiliate Marketing Technology
About the Award
This new category will recognise the sophisticated use of performance marketing technology to drive value and sales for a brand.
Judges will be looking for strategies that not only deliver significant value and efficiencies for the brand but also effectively incentivise partners to generate profitable sales.
For this category, we define performance marketing technology as any tool, SaaS or publisher technology that helps drive profitable sales for brands.
2025 Gold Winner

Awin, BrandSwap and Currys: Creating an optimal non-endemic advertising environment.
By: AwinClient/Partner: BrandSwap & Currys2025 Silver Winner
Breaking Barriers: How VOXIs Streamlined Verification Transformed the Student Journey
By: VOXI MobileClient/Partner: GoCertify2025 Bronze Winner
Picture-Perfect Partnerships: impact.com’s affiliate platform drives influencer success
By: impact.com2025 Finalists
Awin, BrandSwap and Currys: Creating an optimal non-endemic advertising environment.
By: AwinClient/Partner: BrandSwap & CurrysBreaking Barriers: How VOXIs Streamlined Verification Transformed the Student Journey
By: VOXI MobileClient/Partner: GoCertifyPicture-Perfect Partnerships: impact.com’s affiliate platform drives influencer success
By: impact.com