By seamlessly integrating AI-powered tools, impact.com transformed the way travellers research and book holidays, combining Natural Language Processing and dynamic algorithms to deliver personalised, conversational experiences. This meant significant user engagement and established leadership in AI-driven travel solutions.
Best Use of AI in Performance
About the Award
Recognises innovative, strategic use of AI that enhances planning, research, execution or measurement in performance marketing, with clear application and results.
Judges will seek to recognise innovative and strategic use of AI that enhances the planning, research, execution, or measurement of performance marketing efforts.
They are particularly interested in how AI has been intelligently applied to drive improvements and deliver impactful results in these areas.
SPONSORED BY
The #1 CSS partner for peak performance.
Redbrain is a UK-based CSS partner dedicated to helping online retailers unlock incremental sales by getting their products in front of high-intent shoppers. Founded in 2016 and now recognised as Europe’s #1 Comparison Shopping Service (CSS) partner by volume, we combine advanced AI-driven technology with hands-on expertise to drive billions in additional sales on a CPA basis. We work as an extension of our partners teams, enhancing product visibility across Google Shopping, Microsoft Ads and leading price comparison sites. At Redbrain, we’re focused on transparent, measurable growth that complements existing marketing strategies and maximises ROAS.
2025 Gold Winner
Scroll, Ask, Explore: How AI is Transforming Travel with Skyscanner, AskLayla & impact.com
By: impact.comClient/Partner: Skyscanner, AskLaylaRead about this winning entry →2025 Silver Winner
The New AI Fuel for Halfords’ SEO Engine
By: MG OMDClient/Partner: Halfords2025 Bronze Winner
Doritos Extra Flamin’ Hot A Fiery Revolution: How AI and YouTube elevated Extra Flamin’ Hot Doritos LaunchPepsiCo, Doritos
By: OMD UKClient/Partner: PepsiCo, Doritos2025 Finalists
Doritos Extra Flamin’ Hot A Fiery Revolution: How AI and YouTube elevated Extra Flamin’ Hot Doritos LaunchPepsiCo, Doritos
By: OMD UKClient/Partner: PepsiCo, DoritosScroll, Ask, Explore: How AI is Transforming Travel with Skyscanner, AskLayla & impact.com
By: impact.comClient/Partner: Skyscanner, AskLaylaThe New AI Fuel for Halfords’ SEO Engine
By: MG OMDClient/Partner: Halfords