By seamlessly integrating AI-powered tools, impact.com transformed the way travellers research and book holidays, combining Natural Language Processing and dynamic algorithms to deliver personalised, conversational experiences. This meant significant user engagement and established leadership in AI-driven travel solutions.
Best Use of AI in Performance
About the Award
Recognises innovative, strategic use of AI that enhances planning, research, execution or measurement in performance marketing, with clear application and results.
Judges will seek to recognise innovative and strategic use of AI that enhances the planning, research, execution, or measurement of performance marketing efforts.
They are particularly interested in how AI has been intelligently applied to drive improvements and deliver impactful results in these areas.
Start Your Entry
View the entry kit containing essential guidance, entry criteria and judges tips.
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2025 Gold Winner
Scroll, Ask, Explore: How AI is Transforming Travel with Skyscanner, AskLayla & impact.com
By: impact.comClient/Partner: Skyscanner, AskLaylaRead about this winning entry →2025 Silver Winner
The New AI Fuel for Halfords’ SEO Engine
By: MG OMDClient/Partner: Halfords2025 Bronze Winner
Doritos Extra Flamin’ Hot A Fiery Revolution: How AI and YouTube elevated Extra Flamin’ Hot Doritos LaunchPepsiCo, Doritos
By: OMD UKClient/Partner: PepsiCo, Doritos2025 Finalists
Doritos Extra Flamin’ Hot A Fiery Revolution: How AI and YouTube elevated Extra Flamin’ Hot Doritos LaunchPepsiCo, Doritos
By: OMD UKClient/Partner: PepsiCo, DoritosScroll, Ask, Explore: How AI is Transforming Travel with Skyscanner, AskLayla & impact.com
By: impact.comClient/Partner: Skyscanner, AskLaylaThe New AI Fuel for Halfords’ SEO Engine
By: MG OMDClient/Partner: Halfords