The Core Values of the Performance Marketing Awards.
Since its inception in 2007 the Performance Marketing Awards mission was to reward creativity, innovation and excellence.
We’re expanding upon that in 2026 as we seek to uphold the integrity, effectiveness and fairness of the partner and performance marketing industry. Shining a light on campaigns and companies who demonstrate in their entries:
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Trend setting: Show us a playbook that others will follow
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Smart execution: Show us strategy injected to life
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Industry re-defining: Show us activity that redefines performance marketing
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Collaboration: Show us effective collaboration and teams in action
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Fairness: Show us an outcome that’s fair for all
For 2026, you’ll see 5 new categories:
- Brand of the Year
- Best Social Commerce Campaign
- Best Retail Media Campaign
- Best Peak Trading Campaign
- Best Use of UGC in Performance