Three and Awin: Broad‑banding Together for Growth

The Challenge

Three is one of the UK's leading telecoms providers. Entering 2025 in an increasingly competitive market, and against the backdrop of its own transformation as it began to merge with Vodafone from May 2025, Three needed to grow Home Broadband sales via affiliates, expand active partners, and eliminate fraud across the programme.

The Strategy

Three and Awin jointly committed to building a more integrated, insight-driven partnership.

Execution and Innovation

With increased resource and best-in-class account management on both sides, the strategy homed in on strengthening programme quality, improving partner performance, and maximising the impact of Awin's telecoms-specific reporting suite.

Results

The collaboration drove incremental growth while improving transparency, general compliance practices and cementing long-term channel efficiencies.

Judge's Verdict

"An excellent integration of data-driven strategy and partner management.”

"Successfully aligned affiliate growth with wider business goals, delivering scale and quality while consistently overdelivering against targets."