Who can enter?

The awards are open to new and established companies including Advertisers, Publishers, Media Owners, Agencies, Networks, Startups, Technology Providers or Individuals who operate in the Performance Marketing sector.

Entries may be made directly by the company or via an authorised agent such as their network, agency or PR agency.

Entries may be submitted for multiple categories however, must be tailored to fit the category.

Who and what is eligible?

The awards are open to anyone who works in the Performance Marketing sector, including Advertisers, Agencies, and Technology Providers. You can be based anywhere in the world, but your submission must be for work that took place within the UK between January 1, 2025, and February 13, 2026.

You can submit an entry on behalf of a company or as an individual. You can also submit multiple entries, but each one must be unique and tailored to the specific category. If you submitted an entry in a previous year, you can only resubmit it if you can show significant developments in the work and its results since then.

What are the deadlines and entry fees?

The final deadline for all entries is midnight (GMT) on February 13, 2026.
The cost to enter is based on when you submit:

• Early-bird Deadline (November 05, 2025): £395
  
• Regular Deadline (December 12, 2025): £495
  
• Late Deadline (January 23, 2026): £595
  
• Last Chance Deadline (February 13, 2026): £695
  

All prices exclude 20% VAT.

Where can I find the judges tips to enter?

You can find the judges tips in our entry kit here. 

Can I get a refund or withdraw an entry?

You can withdraw an entry up until the shortlist is announced by submitting a written request. However, all entry fees are non-refundable. For questions about refunds for table sales or sponsorships, please refer to your contract.

Where can I view the category criteria?

The category criteria is available for download as a Google Drive spreadsheet within the entry kit.

When do entries close?

There are different priced entry stages but the last entry stage will be open until midnight (GMT) on 13 February 2026.

 What is the activity period?

The work must have been carried out between the 1st January 2025 and 13th February 2026.

What sponsorship opportunities are available?

There are lots of different ways you can partner with the Performance Marketing Awards, depending on your budget and goals. This year, we are very excited to introduce brand-new opportunities, like our Shortlist Networking Brunch, hosted at Soho House one-month before the ceremony.

How can my company sponsor?

We have a sponsorship kit with detailed information on the opportunities available. If you’re interested, you can reach out to Gabby.

Ceremony details coming soon

What is the dress code?

The dress code is black tie.