Publishers provide an enviable platform for brands to reach millions of eyeballs quickly via multiple channels and devices – either through a traditional media buy, a pure performance based campaign or often a hybrid between the two. Judges will be looking for a performance based or hybrid campaign, which has enabled a brand to communicate or engage with consumers via one or more internal sources (such as web & email) or external (such as Facebook, print, video & twitter) that has met client objectives and driven engagement.
This award can be entered by Advertisers, Agencies and Publishers.
“The Performance Marketing Awards provide the perfect opportunity for everyone who makes the industry as strong as it is, a time to reflect and celebrate the amazing work and innovation that we've all done! We're great as companies but even stronger together and the Performance Marketing Awards highlight that.”Aaron Weissman, Marketing Director — Skimlinks