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Entry Criteria & Judging Process

Important information on the entry and judging process for the Performance Marketing Awards. Requirements vary across the category list. Please make sure you read and follow the directions listed below.

Quick Links
A Quick Guide to Entering the 2013 Performance Marketing Awards

    Review the guidance and rules on this page thoroughly. Failure to do so may attract a judging penalty.

    Decide which category you wish to enter by visiting our categories page.

    Ensure you allow enough time for any internal or client sign off.

    Complete the entry offline and convert to PDF format.

    Return to the website, complete the online form and upload your PDF & supporting evidence (if applicable) by 10th February 2013.

    Complete your payment details.

    Ensure you have received your personalised receipt and entry number via email.

Any queries should be relayed to Bronwen Rolls on +44 (0)117 203 3010

Who Can Enter?

The awards are open to Advertisers, Publishers, Agencies, Networks, Start-ups, Technology Providers or Individuals who operate in the Performance Marketing sector. Entry may be made directly by the company or via an authorised agent such as their network, agency or PR agency.

Entry may be for multiple categories subject to an additional entry fee. Each submission however, must be tailored to fit the category.

Entry Fees

Standard entry has closed, however late entries are still open between Late entries between Feb 1–10 cost £150 + £50 admin fee per entry† (Until Midnight Feb 10 2013)
†Group discount no longer applies

Payment must be made online with a Credit or Debit Card at the time of submission. (We are unable to accept American Express). All entry fees are non-refundable.

Submissions will not be accepted after midnight on the 10th February 2013.


Submissions should relate to activity within the eligibility period of 1st January 2012 – 31st January 2013. Please note that entries which have been submitted for the 2012 Performance Marketing Awards cannot be submitted in 2013, unless it can be proved that substantial developments have taken place.

The entry must attract an element of revenue based on Performance. Hybrid or Tenancy type campaigns can be entered on condition there is some CPA / Performance-based commission attached.

Submission Format & Judging Process

    All submissions must be submitted online by the deadline. Once your application has been received you will be emailed confirmation of entry along with a VAT receipt.

    Your written entry must be no more than the equivalent of two sides of A4 in a minimum of 8 point type, and must be saved in .pdf; the file size must not exceed 6MB.

    Entries which do not adhere to these rules will automatically face a penalty deduction from the judges.

    The completed entry may be accompanied if desired by a single piece of supporting evidence if you feel it adds value to your entry. This could be in the form of an image or PDF.

    If part of your entry contains video, they must be uploaded to your server and the login details contained in your executive summary.

Templates Available

New for 2013, we have created a set of entry templates that you can use for guidance. These are not mandatory. There are 3 specific entry templates, please ensure you are using the correct one as juding criteria differs for certain awards.

Non Vertical Awards – Judges Will Be Voting On:

    Clear Objectives
    Provide evidence of clear, well thought out objectives and overall strategy for the campaign, innovation, application or feature.

    Innovation and Uniqueness
    Demonstrate to judges innovation and uniqueness used within the specified activity.

    Define the need, drivers, opportunity and commercial feasibility for the campaign.

    Smart Execution
    Briefly describe how your strategy was executed and what made it stand out.

    Success and ROI
    Clearly show ROI from the campaign (state hard figures) and ultimately why it met your objectives and deemed a success*.

Vertical Awards: Judges Will Be Voting On:

    Clear Campaign Objectives
    Provide evidence to judges of clear, well thought out objectives and overall strategy for the campaign within the vertical.

    Innovation and Uniqueness
    Demonstrate to judge's innovation and uniqueness within the vertical.

    Relationship Management & Transparency
    Judges must see examples of how you ensure your Performance Marketing activity is transparent and methods deployed to engage the publisher or advertiser relationship.

    Smart Execution
    Briefly describe how your strategy was executed and what made it stand out within your vertical.

    Success and ROI
    Clearly show the ROI from the campaign (include actual figures) and why you believe it was a success within the Performance Marketing sector*

* Please mark all commercially sensitive data with 'Judges Eyes Only'. All judges sign an NDA as standard. Judges will be restricted from judging any category where conflicts of interests may arise.

Withdrawing an Entry

An entry may be withdrawn for any reason up until 31st March 2013 upon written request; however the entry fee is non-refundable.

Commercial Confidence

For your entry to be fully assessed it is extremely important that you provide as much detail about your performance as possible. In particular, figures relating to the ROI of your activity / campaign. Greater transparency with the judges will enable them to score you fairly.

All judges sign an NDA before participating and judges will not be involved in any categories where a commercial conflict could arise. We will use snippets and summaries from entries for publication in the winners guide which is published after the event. If you prefer this not to occur it's essential that any information that is commercially sensitive be clearly marked as 'Judges eyes only'.

If you have any questions regarding commercial confidence please call the chair of the judges Chris Johnson on +44 (0)117 203 3009

Hot Shot Rising Star Award

Entries submitted for the Hot Shot Rising Star award require specific information and are free to submit. If you are submitting an entry for this category, your entry documentation must include the information listed below for your entry to be valid and eligible for consideration.

Remember that any information you wish to remain confidential must be stated: "for Judges eyes only"

NB: All questions relate to the individual being nominated. If you do not know the answers to any questions please state "not known"; this will not affect the judging.

Please remember that all answers must relate specifically to the period 1st January 2012 to 31st January 2013

As this is a free to enter category, please e-mail your entry to Bronwen Rolls, Event Manager, on

Download the entry template for this award (Word format).

(nominee must be 29 or under up until 31st January 2013)

Dates for your Calendar
  • 07.05.13 The Performance Marketing Awards Ceremony
Sponsors & Partners

Dates for your calendar

  • 07.05.13 The Performance Marketing Awards Ceremony

What's being said?

“The Performance Marketing Awards provide the perfect opportunity for everyone who makes the industry as strong as it is, a time to reflect and celebrate the amazing work and innovation that we've all done! We're great as companies but even stronger together and the Performance Marketing Awards highlight that.”

Aaron Weissman, Marketing Director — Skimlinks

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