Drive forward Digital Commerce strategy across online, mobile, social, search and email to drive revenue and ROI for key clients. Department is responsible for end to end customer journey from client development, promotional calendar, optimising customer checkout, insight and operations. Use multiple channels to drive acquisition, loyalty and change in customer behaviour and engagement to deliver targets to our digital clients. Recently launched the Nectar Fashion portal identifying a gap in our customer portfolio to drive incremental revenue to our clients.
Before joining Nectar, Maureen worked for News International where her most recent success included launching The Sun and News of the World E-commerce sites, delivering a proposition relevant to consumers in the current climate and gaining huge popularity with readers. For News of the World’s Fabulous Magazine, Maureen was responsible for all transactional strategic partnerships and created compelling promotions for readers together with a visual search tool on the shopping platform.
Prior to this Maureen worked for The Times and Sunday Times in the Entertainment and Mobile division and with dedication from her team delivered 80% growth to the bottom line in her first year.
In 2011, Maureen completed a Leadership course at Harvard Business School.
“The Performance Marketing Awards provide the perfect opportunity for everyone who makes the industry as strong as it is, a time to reflect and celebrate the amazing work and innovation that we've all done! We're great as companies but even stronger together and the Performance Marketing Awards highlight that.”Aaron Weissman, Marketing Director — Skimlinks